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Topic: Oscar Mayer

Redefining Luxury, the 2014 Wienermobile Is Now Available for Lease

'Form. Meats. Function.'

My dream of hogging the road in a 27-foot-long, 14,000-pound frankfurter could finally become a reality if I win Oscar Mayer's contest to let someone "lease" a 2014 Wienermobile for…

360i Is Selected as the 2013 Digital Agency of the Year

Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

Oscar Mayer Bacon Is No Longer Hiding the Blubber

Rolling with the fat

In 1924, Oscar F. Mayer (who’d started a butcher shop in Chicago with his brother Gottfried) patented presliced, packed bacon. Soon, Mayer added the brand’s signature yellow band, which quickly…

360i Promotes Sarah Hofstetter to U.S. CEO

Jared Belsky takes president role

Dentsu digital shop 360i has promoted president Sarah Hofstetter to U.S. CEO. The agency's current CEO, Bryan Wiener, will become global CEO and chairman. Jared Belsky, formerly evp, takes Hofstetter's U.S.…

Ad of the Day: Oscar Mayer

This Father's Day, say it with bacon

For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs). What…

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

Oreo-induced hangover as marketers debate the meaning of #rtm on Twitter

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed to…

Ad of the Day: Oscar Mayer

A man travels across the country, paying for everything in bacon

In certain circles of ultra-hip foodies and culinary reactionaries, the bacon craze of the aughts has come and gone. But some interested parties—those who sell bacon, everyone who loves bacon—aren't…

Road Warriors

Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…

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