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Topic: Oscar Mayer

360i Promotes Sarah Hofstetter to U.S. CEO Jared Belsky takes president role

Dentsu digital shop 360i has promoted president Sarah Hofstetter to U.S. CEO. The agency's current CEO, Bryan Wiener, will become global CEO and chairman. Jared Belsky, formerly evp, takes Hofstetter's U.S.…

October 9, 2013, 9:00 AM EDT

Ad of the Day: Oscar Mayer This Father's Day, say it with bacon

For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs). What…

June 6, 2013, 12:19 PM EDT

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz Oreo-induced hangover as marketers debate the meaning of #rtm on Twitter

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed to…

February 25, 2013, 5:26 PM EST

Ad of the Day: Oscar Mayer A man travels across the country, paying for everything in bacon

In certain circles of ultra-hip foodies and culinary reactionaries, the bacon craze of the aughts has come and gone. But some interested parties—those who sell bacon, everyone who loves bacon—aren't…

September 11, 2012, 12:28 PM EDT

Road Warriors Even in the era of Facebook and Twitter, nothing drives brand awareness like a custom set of wheels

Last year, the marketing people at Le Creuset were looking for a new way to generate buzz. The French cookware brand didn’t have a huge media budget, but it did…

April 18, 2012, 5:56 AM EDT

The Wienermobile makes abrupt house call

Is that the Oscar Mayer Wienermobile sticking out of your house, or are you just happy to see me? On Friday, the famed promotional vehicle crashed through the garage and deck of…

July 19, 2009, 5:12 PM EDT

But don't bloggers eat just about anything?

Are Oscar Mayer's new microwaveable flatbread sandwiches actually blogworthy? No idea—never had one. But this ad about them being blogworthy—that is blogworthy, obviously, since we're a blog and here…

February 2, 2009, 9:32 AM EST

Oscar Mayer seeking Wienermobile drivers

Why can't I get some respect from Oscar Mayer? Why won't the company hire me to drive its promotional vehicles? I can do radio interviews! I can make TV…

December 9, 2008, 8:09 AM EST

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