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Topic: Oscar Mayer

360i's Sarah Hofstetter on Reaching the Top—and Staying There

How do leading agencies and brands find inspiration?

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have,…

Oscar Mayer App Invites You to Find the Six Wienermobiles

A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time?  Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated…

Google Expands Its Brand Plans With Real-Time Results

Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

Take 2: Real-Time Marketing at the Oscars

Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

360i Is Selected as the 2013 Digital Agency of the Year

Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

Oscar Mayer Bacon Is No Longer Hiding the Blubber

Rolling with the fat

In 1924, Oscar F. Mayer (who’d started a butcher shop in Chicago with his brother Gottfried) patented presliced, packed bacon. Soon, Mayer added the brand’s signature yellow band, which quickly…

360i Promotes Sarah Hofstetter to U.S. CEO

Jared Belsky takes president role

Dentsu digital shop 360i has promoted president Sarah Hofstetter to U.S. CEO. The agency's current CEO, Bryan Wiener, will become global CEO and chairman. Jared Belsky, formerly evp, takes Hofstetter's U.S.…

Ad of the Day: Oscar Mayer

This Father's Day, say it with bacon

For their upcoming Hallmark holiday, the fathers of the world do not want a Rubik's Cube pencil holder, a madras button-down shirt or a leather six-pack holder (that's for poseurs). What…

Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz

Oreo-induced hangover as marketers debate the meaning of #rtm on Twitter

The debate about what is actual Twitter real-time marketing (#rtm) and what isn't seemed to hit a fingernails-on-the-chalkboard crescendo (#smh) during the Academy Awards. The only thing that seemed to…

Ad of the Day: Oscar Mayer

A man travels across the country, paying for everything in bacon

In certain circles of ultra-hip foodies and culinary reactionaries, the bacon craze of the aughts has come and gone. But some interested parties—those who sell bacon, everyone who loves bacon—aren't…

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