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Topic: Oscar Mayer

360i's Sarah Hofstetter on Reaching the Top—and Staying There How do leading agencies and brands find inspiration?

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to have,…

June 17, 2014, 2:08 PM EDT

Oscar Mayer App Invites You to Find the Six Wienermobiles A mobile marketing play during picnic season

Did you know there are up to six Wienermobiles on the streets at any time?  Now you can locate any of them within 200 miles, thanks to Oscar Mayer's new dedicated…

June 11, 2014, 11:37 AM EDT

Google Expands Its Brand Plans With Real-Time Results Display vp discusses campaign measurements

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s…

May 21, 2014, 1:04 PM EDT

Kevin Bacon's Brother Michael Does Ads for Turkey Bacon in Union of Less Famous Bacons First real taste of fame

Brad Pitt's brother did it. Now it's Kevin Bacon's brother's turn. Michael Bacon, the less famous of the Bacon brothers—though not entirely unknown, as he is one-half of The Bacon Brothers,…

May 12, 2014, 1:07 PM EDT

'Wake Up and Smell the Bacon' With Free Alarm Gadget From Oscar Mayer Brand giving out 4,700 smartphone attachments

In case you haven't experienced the surreal delight of being guided from slumber by the smoky allure of "the nostril's north star," then Oscar Mayer might have the alarm clock…

March 6, 2014, 11:22 AM EST

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

Richard Sherman Can't Cover the Wiener Seahawks star's Beats by Dre spot topped by Oscar Mayer spoof

Since his stellar defense helped put his team in the Super Bowl and his amped-up post-game interview put him at the center of a media storm, Seattle Seahawks defensive back…

January 29, 2014, 12:00 AM EST

Redefining Luxury, the 2014 Wienermobile Is Now Available for Lease 'Form. Meats. Function.'

My dream of hogging the road in a 27-foot-long, 14,000-pound frankfurter could finally become a reality if I win Oscar Mayer's contest to let someone "lease" a 2014 Wienermobile for…

January 24, 2014, 9:26 AM EST

360i Is Selected as the 2013 Digital Agency of the Year Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

December 8, 2013, 9:46 PM EST

Oscar Mayer Bacon Is No Longer Hiding the Blubber Rolling with the fat

In 1924, Oscar F. Mayer (who’d started a butcher shop in Chicago with his brother Gottfried) patented presliced, packed bacon. Soon, Mayer added the brand’s signature yellow band, which quickly…

October 24, 2013, 6:51 AM EDT

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