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Topic: original programming

Yahoo's Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

Music competition could be key to winning them and reaching kids

Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes…

BitTorrent Goes Legit With Its First Original Web Series

Tries to change perception as an illegal downloading service

Peer-to-peer file sharing platform BitTorrent wants to change what the public thinks it does. Instead of being associated with all the illegal TV shows, movies and illicit content it can…

AOL Doubles Down on Web Shows With James Franco, Steve Buscemi

Rolls out 16 star-laden programs

AOL says it racked up 150 million views on its original video content and more than 75 million unique viewers last year, but isn't standing pat. The company will announce…

Glam Media Rebrands as Mode Media and Takes On Netflix

Debuts original programming initiative

Glam Media changed its name to Mode Media at its NewFronts event today in New York. Glam chief Samir Arora told Adweek prior to the presentation that the new moniker…

Univision Debuts Its First English-Language Video Network for Millennials

Trojan and McDonald's are sponsors

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30. Condom maker Trojan is the cross-programming launch partner for the online endeavor,…

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