Topic: original content

Facebook Turns Away From NewFronts Over Lack of Original Content

Social network was removed from schedule

UPDATE: Facebook has been removed from the 2015 NewFronts schedule because the company didn't plan to present original content. The tentative 2015 NewFronts lineup obtained by Adweek on Wednesday afternoon showed…

Report: Google Will Introduce Paid Subscriptions This Week

Continues to up the ante in original content arms race

Google will introduce paid subscriptions for certain YouTube channels this week, CNET reported. A rumored à la carte service would include up to 50 different YouTube channels, with single-channel subscriptions…

Fortune Writes Articles Exclusively for Advertisers

Capital One is first to sign up

Advertisers looking to escape the dreaded advertorial trap and give consumers content they’ll actually read has helped create the boom in native advertising or branded content. At the same time,…