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Topic: organic marketing

Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice

'Back that stack up'

Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults…

Instagram Marketing Is Quickly Catching Up to Facebook

Data show the gap is closing

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think. Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of…

Ad Prices at Facebook More Than Doubled Last Quarter

Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.…

AmEx's Social Data Shows That Nostalgia Is Just Swell

19th-century pics push engagement through the roof

For the last year, American Express has been getting fantastic results by posting historical brand images to its Twitter, Facebook and Google+ pages. Think archeology or nostalgia as social media…

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