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Topic: Oreo

Brand of the Day: Yes, Oreo Churros Will Soon Officially Be a Thing

A mouth-watering mashup

Some beautiful genius has mashed up Oreos and churros for the Oreo-branded churro you didn't know you wanted but are so happy exists. Yes, the crispy, chewy, churro fried dough will…

Ad of the Day: Oreo Is Creating Adorable Halloween 'Nomsters' in a Tim Burton-ish Lab

And the craft is scary good

The mad scientists at Oreo are laughing maniacally as they cook up adorable little monsters—called "nomsters"—in a tiny, spooky little lab for Halloween. Beginning today, fans of the Mondelez cookie brand…

Is Vine's Loop Counter Useful or 'Weird' Marketing Math?

Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

And the iPhone #Beardgate Twitter Ad Winner Is...Gillette, of Course

It's no KitKat so far, though

Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode. And by participating in the chatter around…

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend

Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

Top Marketing Exec Leaves Mondelez

Mary Beth West exits during major reorg

Mary Beth West, CMO of Mondelez International, is leaving the company as the snacks powerhouse undergoes a major reorganization effort. West has been the top marketing officer at Mondelez since…

Adweek's Top 5 Commercials of the Week: June 20-27

Girls rule, and so do the Brits. Vote for your favorite spot

Like the spread of any good Fourth of July barbecue, this week's collection of best ads brings together a delicious mix of salty and sweet, with a side dish of…

Ad of the Day: Oreo Tells the Tall Tale of a Mini Store Selling Oreo Minis

Chromeo also gets 'Wonderfilled'

If you thought it was impossible for The Martin Agency's "Wonderfilled" campaign for Oreo to get even more twee, think again. The brand that's given us cutesy jingles from artists like…

Will Programmatic Advertising Take Over TV?

Point, counter-point by Adweek experts

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and…

Fans Still Cheering for World Cup Branded Videos

No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

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