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Topic: Oreo

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

January 31, 2014, 6:01 AM EST

The Oreo Guy: How to Win the Big Game 360i's Adam Kerj explains how Super Bowl ads should evolve

360i's Adam Kerj, the man behind the Oreo blackout tweet, explains how Super Bowl ads should evolve.

January 30, 2014, 2:49 PM EST

5 Awesome Branded Twitter Plays of 2013 Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

December 26, 2013, 9:53 PM EST

How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads The nascent promos zero in on mobile-minded consumers

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the mobile…

December 16, 2013, 12:26 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 6-13 Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

December 13, 2013, 10:16 AM EST

360i Is Selected as the 2013 Digital Agency of the Year Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

December 8, 2013, 9:46 PM EST

Ad of the Day: Oreo's Holiday Song About Balls Is a Real Treat at Just the Right Time Jinx to the rescue

Let's get something out of the way first: Oreo cookie balls are not an actual Oreo product. They are, according to the Internet, a homemade delicacy involving crushed Oreos that…

December 6, 2013, 2:05 PM EST

Does Real-Time Marketing Work? Topsy crunched Twitter data for recent examples

Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment,…

October 16, 2013, 6:37 AM EDT

360i Promotes Sarah Hofstetter to U.S. CEO Jared Belsky takes president role

Dentsu digital shop 360i has promoted president Sarah Hofstetter to U.S. CEO. The agency's current CEO, Bryan Wiener, will become global CEO and chairman. Jared Belsky, formerly evp, takes Hofstetter's U.S.…

October 9, 2013, 9:00 AM EDT

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

September 12, 2013, 2:50 PM EDT

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