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Topic: Oreo

5 Bizarre and Innovative Digital Stunts by Fast-Food Brands

Blurring the line between marketing and weird

In terms of building online buzz, fast-food marketers have tried some seriously strange tactics in recent years. While challenged by slumping sales and increasingly competitive fast-casual restaurants, fast-food brands lead the…

Mondelez Asks Startups to Shake Up Grocery Shopping in the Next 90 Days

Can they sell more crackers and cookies?

Could technology push you to buy an extra pack of Oreos the next time you're grocery shopping? With more people glued to smartphones as they shop, Mondelez—the parent company of…

Ad of the Day: No Campfire? No Problem. This Odd Creature Points You to Oreo S'mores

S'morey and 360i welcome you to summer

Looking for the delightful taste of s'mores without the dirty and dangerous hassle of making a campfire? Oreo has you covered, with help from a curious furry forest friend. The Mondelez…

Spark’s Branded Content Guru Eric Levin on True Creative Success

And how modern capabilities at media agencies pave the way

Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread Twitter @ericlevin11 Age 39 What is your mission at Spark? To make content the center of everything we…

Oreo Welcomes the Royal Baby With a Message for Every Other Newborn Out There

Don't worry, you're special too!

As the world oohs and ahhs over Charlotte Elizabeth Diana, Oreo is here to remind you that all babies are special, whether or not they're born into royalty. A nice…

Check Out This YouTuber Making Some Insane Trick Shots With Oreo Cookies

Peter Bamforth's tasty skills

Showing crazy trick shots is a pretty good way of getting viral video views, as we've seen in branded efforts from Wheaties (bowling), McDonald's (soccer)—and of course, that old, fake-as-hell…

Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations

Creative expressions of 'play'

The "Play With Oreo" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists. The artists were given words…

Red Velvet Oreos Are a Delightfully Awkward Aphrodisiac in Quirky Valentine Cartoons

Sparks for strangers

If regular Oreos don't already put you in the mood for love, maybe try the cookie's new Red Velvet flavor. The limited-edition Valentine's Day product stars in a new animated…

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

Regional Mondelez spots are game changers

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to…

Oreo Launches 'Play With Oreo' Campaign, Rolls Out Red Velvet Oreos for Valentine's Day

French electro-pop duo Yelle score first spot

Lots of big brands are all about distilling their essence down to a single basic universal theme. For Coca-Cola, it's happiness. McDonald's is trying to go with loving. And now…

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