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Topic: Oreo

Red Velvet Oreos Are a Delightfully Awkward Aphrodisiac in Quirky Valentine Cartoons Sparks for strangers

If regular Oreos don't already put you in the mood for love, maybe try the cookie's new Red Velvet flavor. The limited-edition Valentine's Day product stars in a new animated…

February 11, 2015, 10:17 AM EST

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically Regional Mondelez spots are game changers

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to…

January 30, 2015, 8:00 AM EST

Oreo Launches 'Play With Oreo' Campaign, Rolls Out Red Velvet Oreos for Valentine's Day French electro-pop duo Yelle score first spot

Lots of big brands are all about distilling their essence down to a single basic universal theme. For Coca-Cola, it's happiness. McDonald's is trying to go with loving. And now…

January 20, 2015, 11:04 AM EST

What Does It Take to Win the Super Bowl on Social Media? With each year, the real-time marketing bar rises higher

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen…

January 6, 2015, 12:25 PM EST

U.K. Cracks Down on YouTubers Eating Oreos Advertising Standards Authority says videos need to be labeled as ads

In the video blogging universe, the AmazingPhil YouTube channel logs more than 2 million subscribers—numbers that carry some heft in the world of social media and native advertising. Such popularity explains…

December 5, 2014, 12:47 PM EST

Brand of the Day: Yes, Oreo Churros Will Soon Officially Be a Thing A mouth-watering mashup

Some beautiful genius has mashed up Oreos and churros for the Oreo-branded churro you didn't know you wanted but are so happy exists. Yes, the crispy, chewy, churro fried dough will…

November 10, 2014, 2:28 PM EST

Ad of the Day: Oreo Is Creating Adorable Halloween 'Nomsters' in a Tim Burton-ish Lab And the craft is scary good

The mad scientists at Oreo are laughing maniacally as they cook up adorable little monsters—called "nomsters"—in a tiny, spooky little lab for Halloween. Beginning today, fans of the Mondelez cookie brand…

October 27, 2014, 11:15 AM EDT

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

And the iPhone #Beardgate Twitter Ad Winner Is...Gillette, of Course It's no KitKat so far, though

Two weeks ago, KitKat had one of the more successful real-time marketing tweets in memory while jumping on the iPhone 6 #Bendgate episode. And by participating in the chatter around…

October 7, 2014, 6:14 PM EDT

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

October 3, 2014, 4:41 PM EDT

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