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Topic: Oreo

Fans Crush Brands When It Comes to YouTube Branded content pales in comparison to user-produced fare, per Zefr

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is…

June 13, 2013, 12:00 AM EDT

Inside Oreo's Adorable Triple Play for Father's Day Live action and animation bring original song to life

IDEA: Oreo is the ultimate bite-size content—in your hand and in its marketing. Following Draftfcb's "Daily Twist" and Wieden + Kennedy's "Cookie vs. Creme," the Mondelez brand has joyfully segued…

June 10, 2013, 10:49 PM EDT

Oreos Can Tame Any Bloodthirsty Beast in New 'Wonderfilled' Campaign Martin Agency spots are catchy and colorful

Closing the books on a yearlong anniversary celebration double-stuffed with buzzworthy work, Oreo is now launching "Wonderfilled," a colorful new campaign celebrating sharing. The TV spots, Oreo's first from The…

May 13, 2013, 4:18 PM EDT

360i, Draftfcb Take Top Facebook Studio Awards for Oreo Campaign 14 judges award 37 finalists

Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s…

April 29, 2013, 9:43 AM EDT

Oreo Wraps Up Cookie vs. Creme Campaign With Dozens of Goofy Videos Online test just wants to make you happy

Cookie or creme? Perhaps not surprisingly, Oreo says it's both. Following the "Whisper Fight" Super Bowl spot, the #cookiethis/#cremethis Instagram campaign, the Oreo Separator videos and the "Life Raft" TV…

March 18, 2013, 11:38 AM EDT

Ad of the Day: Oreo Stranded at sea, two best friends finally lose it over imaginary Oreos

It's not quite Life of Pi. You're sitting, stranded at sea, in a lifeboat with your best friend, who you don't really even like that much, but he's the only other…

March 12, 2013, 1:50 PM EDT

HERB the Robot Separates Oreo Cookie Before Turning on His Creators Last of four spots in W+K's quirky miniseries

For the fourth and final Oreo Separators video, Wieden + Kennedy got a nonhuman to separate the Oreo cookie from its creme. Say hello to HERB (short for "home exploring…

March 8, 2013, 1:42 PM EST

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