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Topic: Oreo

Today Only, See the Dreamland Behind This Mysterious Oreo Storefront in L.A.

Cookie brand opens its latest Wonder Vault installation

Back in February, a weird Oreo door suddenly appeared on 18th Street between 7th and 8th Avenues in New York, promising untold wonders of cryptic cookie goodness. Now, Los Angeles…

Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads

Makes 'significantly larger' investment than in 2015

Soon, you may be able to buy Oreo cookies through a Facebook Messenger bot. Today, Mondelez—the maker of Oreo, Cadbury and Trident gum—re-upped its investment in Facebook with another large-scale deal…

Why Fast-Food and Snack-Food Brands Are Introducing Smaller Signature Offerings

Less is now more for McDonald’s, Oreo and others

As consumers cut sugar and salt from their diets, fast-food and snack-food brands are fighting for survival. And part of their survival strategy is to downsize, with many brands slashing…

West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality

VR marketing is like the 'Wild West'

It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space…

8 Buzzy Super Bowl Social Moments That Weren't Oreo's Epic 'Dunk in the Dark'

Brands keep jumping in on real-time marketing

Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty…

Here's What's Behind the Mysterious Oreo Door That Popped Up in NYC Today

Welcome to the Wonder Vault

If you're in New York City today, and anywhere near 18th Street between 7th and 8th Avenues, head over there before 6:30 p.m. and check out this Oreo mysterious door. Actually,…

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter

Advertisers look for the next Oreo moment

While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of…

Oreo and Adam Lambert Kick Off the Cookie's Campaign About Diversity and Tolerance

'Open Up' and be childlike again, says the brand

Oreo is the latest brand to take a stab at making the world a better place, as it launches a global campaign urging people to "Open Up" to new people…

Oreo Gets Into the Trend of Adult Coloring With Holiday Packaging You Can Draw On

'Wonderfilled' becomes 'Colorfilled'

If you weren't aware, coloring books for adults are enjoying a bit of a renaissance—as they offer a playful framework for both creativity and anxiety/stress reduction. And brands, of course,…

These Are the Chocolate Brands People Can't Stop Talking About on Social

Nutella and Nestlé face off

Oreo is the most talked-about chocolate brand in the world on social media, followed by Nutella, M&M's, Starbucks and Cadbury. That's just one of the tasty tidbits in an exhaustive study…

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