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Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory Acquisition costs roughly $200 million

Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up…

August 5, 2014, 6:05 PM EDT

Oracle Buys Micros Systems for $5.3 Billion Latest in a long string of acquisitions

Oracle is purchasing Micros Systems for $5.3 billion as part of a bigger push into retail and hospitality marketing. Oracle’s acquisition comes out to $68 a share, making it one…

June 23, 2014, 12:02 PM EDT

Sprinklr, Showered In Money, Plans IPO Will go public in Q2 2015 after raising another $40 million

Sprinklr plans to go public by second quarter 2015, a source close to the situation told Adweek. The New York City-based company this week announced a $40 million fundraising round led…

May 1, 2014, 6:09 PM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion Adds notable data-management platform

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company. Industry reports are estimating the…

February 24, 2014, 4:44 PM EST

Oracle Buys Responsys for $1.5 Billion Behemoths continue to swallow up smaller tech players

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Responsys…

December 20, 2013, 2:25 PM EST

33Across Grabs $13.1 Million in Funding Social data firm has eyes on Facebook, Google, not selling

Social data company 33Across has notched $13.1 million in its latest funding round, bringing the total funding raised to more than $26 million, said CEO Eric Wheeler. New investor Pelion…

July 19, 2012, 7:30 AM EDT

Oracle Buys Social App Platform Involver Enterprise giant's third social deal in two months

Enterprise software giants are continuing their courtship of social-centric tech companies. Following May’s acquisition of social media management firm Vitrue and last month’s for social intelligence firm Collective Intellect, Oracle has…

July 10, 2012, 5:03 PM EDT

Oracle Showcases Customer Experience Suite Result of internal R&D and 18 months' worth of acquisitions

Oracle has been on an acquisition tear over the last 18 months—most recently announcing deals for social marketing software company Vitrue and social intelligence firm Collective Insight. And last night,…

June 26, 2012, 2:07 PM EDT

Salesforce Buys Buddy Media for $689 Million Second major social software deal in as many weeks

Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million. The deal, which All Things D reported was on the horizon last week,…

June 4, 2012, 10:15 AM EDT

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