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Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

Oracle's BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion Adds notable data-management platform

Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company. Industry reports are estimating the…

February 24, 2014, 4:44 PM EST

Oracle Buys Responsys for $1.5 Billion Behemoths continue to swallow up smaller tech players

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Responsys…

December 20, 2013, 2:25 PM EST

33Across Grabs $13.1 Million in Funding Social data firm has eyes on Facebook, Google, not selling

Social data company 33Across has notched $13.1 million in its latest funding round, bringing the total funding raised to more than $26 million, said CEO Eric Wheeler. New investor Pelion…

July 19, 2012, 7:30 AM EDT

Oracle Buys Social App Platform Involver Enterprise giant's third social deal in two months

Enterprise software giants are continuing their courtship of social-centric tech companies. Following May’s acquisition of social media management firm Vitrue and last month’s for social intelligence firm Collective Intellect, Oracle has…

July 10, 2012, 5:03 PM EDT

Oracle Showcases Customer Experience Suite Result of internal R&D and 18 months' worth of acquisitions

Oracle has been on an acquisition tear over the last 18 months—most recently announcing deals for social marketing software company Vitrue and social intelligence firm Collective Insight. And last night,…

June 26, 2012, 2:07 PM EDT

Salesforce Buys Buddy Media for $689 Million Second major social software deal in as many weeks

Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million. The deal, which All Things D reported was on the horizon last week,…

June 4, 2012, 10:15 AM EDT

Google Tears Into Apple, Microsoft Over 'Hostile' Patent Fight Back-and-forth charges come via blogs, tweets

Google’s top legal officer came out all guns blazing in a blog post Wednesday about the escalating patent battle between the Mountain View, Calif., tech giant and a few of…

August 4, 2011, 4:54 PM EDT

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