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Topic: Optimum

Mother's New Campaign for Optimum Is Completely MIDWULS Turning the phone number into 'something catchy'

Mother New York made up a word, "MIDWULS," using the last seven digits of Optimum's phone number, and created an integrated campaign around it. MIDWULS, we're told, is "that incredible…

June 17, 2013, 3:00 AM EDT

Ad of the Day: Optimum Stop calling Michael Bolton, and start getting a great deal on TV, phone and Internet

You people have caused Michael Bolton no end of misery, and I just hope you're happy. Mother's new spot for Optimum features good sport Bolton giving his dog a bath, jumping…

March 6, 2013, 10:56 AM EST

Matt Lake Heads to Cablevision as SVP of Branding and Creative Former Brooklyn Brothers exec will focus on Optimum service

Cablevision is bringing in former Brooklyn Brothers principal Matt Lake to the role of svp of branding and creative. Lake will oversee development and creative execution of the MSO's various…

August 9, 2012, 4:49 PM EDT

Cablevision Selects Finalists in Optimum Creative Review Company to brief 4 shops this week

Four shops have advanced to the final round of Cablevision’s search for an agency to craft image ads for its Optimum brand. This week, Cablevision executives will brief the shops. Final…

February 22, 2012, 11:55 AM EST

Cablevision's Optimum Seeks 'Voice' in Creative Search Winner will focus on brand image efforts

Product-focused, transaction-orientated advertising apparently isn’t moving the needle enough for Cablevision’s Optimum brand. The cable giant is now seeking a broader brand image campaign to distinguish Optimum—which offers digital TV, digital…

February 15, 2012, 3:09 PM EST

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