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Topic: Optimedia

Liberty Mutual Heads to Havas Worldwide, Optimedia

Creative, media business leaves Hill Holliday

Liberty Mutual represents a big win for Havas Worldwide's New York office, six months after leadership changes at the shop. With annual media spending of $150 million, the insurance company gives…

Pizza Hut Moves to Mcgarrybowen

Leaves The Martin Agency after nearly 4 years

For 22 years, BBDO had been Pizza Hut's lead creative agency. That long-term relationship ended four years ago, however, with the hiring of The Martin Agency and now the chain…

Payless Selects a Lead Creative Shop

New agency's first work expected in spring

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…

Sleepy's Awards Its Media Business

Seeks outside help as company expands

Sleepy's has a winner. The mattress retailer has assigned most of its media planning and buying to Horizon Media, New York, after a review. Annual media spending is estimated at $65…

Payless Meets With Creative Shops

Retailer seeks new lead agency

Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency. The review has reached the semifinalist stage, with Payless executives still in…

Sleepy's Mulls 3 Shops for Media Business

Annual spending rising to $65 million

A retailer that historically has handled its marketing needs internally is looking outside for an agency to plan and buy most of its media. Sleepy’s has some 800 stores in 15…

Media All-Stars

A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

As Google and Others Struggle in TV, Simulmedia Sees Some Traction

Data-driven television catching on with some agencies, networks...but slowly

After five years of trying to crack the mythical-feeling smart TV market, Google recently bowed out, ditching its TV ads division. The search giant's dropout came just a few months after…

Optimedia Lands Pizza Hut Account

Win follows cut in Siemens' global review

You lose some; you win some. Just ask Optimedia. In the wake of being cut from the global media review of Siemens Enterprise Communications, the firm has won Pizza Hut's U.S.…

Four Shops Square Off Over Pizza Hut

Brand's media spending approached $230 million last year

MEC, the media agency for Pizza Hut, must fend off competition from two rival holding companies to keep the business. The WPP Group shop's competitors for the account are Interpublic Group…

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