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Topic: Optimal

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How Facebook's Partner Categories Level the Playing Field—for Good Narrower targeting could mean more relevant ads, more ad dollars

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…

April 12, 2013, 12:00 AM EDT

GM Bookends Facebook's Comeback Story Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

April 10, 2013, 3:26 PM EDT

Facebook Exchange Rolls Into News Feed Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

March 26, 2013, 1:24 PM EDT

Twitter Prepping Bigger Ad Play Ad API to roll out this quarter, sources confirm

Twitter is about to take advertising on its platform up several notches. That could mean tons more revenue for the social networking giant. But it could also threaten Twitter's delicate…

February 11, 2013, 4:18 PM EST

Social Ad Firm Optimal Ties Together Twitter, Pinterest Company helps buyers identify keywords and hashtags for targeting across platforms

As marketers shift more of their media budgets to social networks, they’re pressured to identify the right keyword targets in order to improve their chances of winning bids for users’…

February 4, 2013, 8:00 AM EST

Facebook Cuts Off Reach Generator Attention turns to more flexible Promoted Posts

As autumn approaches, Facebook is pruning its offerings to advertisers. While the company recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting…

September 14, 2012, 5:39 PM EDT

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