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Topic: Oprah Winfrey

The 100 Most Influential Leaders in Marketing, Media and Tech

Google's Larry Page tops Adweek's first Power List

Presenting Adweek's inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results…

With 28 Shows Left for Letterman, a Star-Studded Guest Lineup is Planned

Find out who'll be Dave's last Late Show guests

David Letterman is getting a star-studded send-off in his last month as host of CBS' Late Show. George Clooney, Billy Crystal, Robert Downey, Jr., Tina Fey, Michael J. Fox, Tom Hanks,…

Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads

'Greatest Interception Ever' shifts spotlight onto inspirational people

Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit. With a promo called…

NBC Snows Over Rivals in First Night of Winter Olympics

20 million viewers tune in for bonus Sochi coverage

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49. Because…

David Zaslav Will Run Discovery Communications Through 2019

More stock options, more years for unscripted Svengali

David Zaslav, president and CEO of Discovery Communications, will continue in that role through 2019, the cable conglomerate announced today. “David has done a superb job," said Liberty Media's John Malone,…

Behind Oprah's Buzzy September Cover

O's creative director talks wild hair, keeping things fresh

She’s got a new movie opening next week, but it’s Oprah Winfrey’s latest magazine cover that’s getting all the buzz on social media. The cover of the just-published September issue of…

Lucy Kaylin Named EIC of O, the Oprah Magazine

Susan Casey stepping down to focus on book career

Hearst Magazines is making a top-level change at O, The Oprah magazine, said to be one of its most profitable titles, replacing editor in chief Susan Casey with her No.…

For Marketers, Sentimentality Trumps Slapstick

From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

CBS to Take 50 Percent Stake in TV Guide Network

Deal rounds out company’s TV portfolio

CBS Corp. is on the verge of acquiring an asset that will round out its television portfolio—the hitherto elusive fully distributed ad-supported cable network. According to multiple sources, CBS is close…

Ladies Like the Mobilization of Infidelity

AshleyMadison readies 'Traveling Woman' service

For many folks last night, cheating meant a chocolate dessert after a high-calorie Valentine’s Day dinner with their sweetheart. But somewhere out there were married business travelers checking into their…

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