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Topic: operating system

Here's What Marketers Need to Know About Google's Mobile Upgrades

Now on Tap has ad potential

The future of marketing on Google devices is Now. The search giant held its annual developers conference today, providing a look at the future of its mobile operating system, the…

4 Ways Marketers Will Benefit From the New iPhone

Strong retail potential

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week. There were hints at how iBeacon technology…

Mozilla Embraces Native Ads in Firefox Browser

Also developing editorial product called Voices

Mozilla is embracing advertising with sponsored content in its Web browser and potentially within a new editorial initiative it calls Voices. The developer of Firefox announced that it would sell…

Apple Takes Shots at Microsoft With iPad Air, Software

Execs say what they really think of rivals

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to…

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