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Topic: OpenX

OpenX Plans to Block Significant Chunks of Web Inventory Exchange company looks to position itself against ghost publishers

As the online ad industry races toward a full-throated embrace of programmatic ad buying, it's been rocked by a set of serious challenges: bot-driven traffic, ghost publishers and charges of…

August 28, 2013, 6:00 AM EDT

Web Ad Exchange OpenX Adds Dentsu as Investor Agency network joins latest funding round

Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications. Dentsu’s investment “provides…

February 26, 2013, 3:00 AM EST