Topic: OOH

Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Promotes the size of its phones

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe. This week, the brand installed a massive 80-by-40 meter digital billboard onto…

Infographic: How Tech-Savvy Shoppers Spend Their Time Online

They're 188% more likely to engage with brands in social

Each year, Dentsu's out-of-home agency Posterscope conducts its Outdoor Consumer Study that zeroes in on a range of sought-after demographics. Tech-savvy consumers—people who describe themselves as such, love to buy…

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Boxed statues appear in Hollywood, Paris and Busan

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create…

Today's Secret to Viral Marketing? One Clever Real-World Idea

5 tips for building global buzz from out-of-home ads

Want to create the next viral marketing smash online? Start by thinking outdoors and small.  Over the past few years, some of the most interesting—and nationally recognized—marketing campaigns that swept across…

Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

Specs Current gig CEO, Clear Channel Outdoor Americas Previous gig Operating partner, Bain Capital Age 46 Why join Clear Channel now? I'm coming from the operational part of Bain Capital, so my job was…

Times Square Plus Facebook and WeChat Equals 54,000 Photo Submissions for HTC

Electronics seller likes results from unusual effort

Brands don't typically allow campaign metrics to go public unless they've exceeded expectations. With that in mind, HTC today says a just-wrapped 11-week campaign that mixed global social media with…