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Topic: online

First Mover: Mike Welch

AT&T's new ad chief on the promise of mobile advertising and the joy of telepresence

Specs Age 43 New gig President, AT&T AdWorks Old gig Vp of sales, Southwest region, AT&T Advertising Solutions AdWorks, AT&T’s multichannel ad network, plays in three of the big media—TV, online and mobile—to help…

Microsoft Finally Splits With NBC

NBC launches NBCNews.com, MSNBC site to follow in 2013

NBC News announced late Sunday evening that the organization has acquired full control of MSNBC.com, ending a joint venture between NBC and Microsoft. Adweek had first reported that divorce talks…

CNN Announces Digital Election Partnership With Facebook

Will include real-time 'I'm Voting' app to track voter commitments

The 2012 campaign is quickly becoming the season of digital partnerships for legacy media outlets. In the latest such mashup, CNN and Facebook announced a partnership aimed at making Facebook…

How to Reach Off-the-Grid Voters in Ohio

Romney's digital director stresses importance of online advertising

Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly…

Data Points: Tale of Two Strategies

Obama is all about online ads, while Romney focuses on TV and radio

Digital ads are playing an increasing role in the run for the presidency, but as the numbers show, President Obama and Mitt Romney's approaches are as different as their political…

Marketers Take Mobile, Digital Reins

RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

Data Points: Social TV

A show's online engagement doesn't always translate into big viewing audiences

Watching television isn’t what it used to be. With smartphones, computers and tablets, people have more ways to watch shows, and even people watching TV are often simultaneously engaged with…

Small Web Publishers Head to the Hill

Will push politicians to consider potential impacts of new Internet rules

Small Web publishers will descend on Washington in the first week of June (June 4-5) to play the economic hero card. They hope to make the case to politicians that…

The Webby Awards Celebrate the Internet in 5 Words or Less

Politicians, celebs and online innovators take home hardware, honor Steve Jobs

The Webby Awards, the Internet's big night out, brought together celebrities, media types, politicians and innovators of all stripes to celebrate the glorious world and work of the Internet. As…

The Weather Channel Launches Redesigned Site

For its 30th birthday, the network's digital arm gets a face-lift

The Weather Channel, long known for its local weather on the 8s and soothing elevator music, turns 30 today. To celebrate, the company is giving Weather.com a major face-lift centered…

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