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Topic: online

How to Reach Off-the-Grid Voters in Ohio Romney's digital director stresses importance of online advertising

Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly…

June 13, 2012, 1:13 PM EDT

Data Points: Tale of Two Strategies Obama is all about online ads, while Romney focuses on TV and radio

Digital ads are playing an increasing role in the run for the presidency, but as the numbers show, President Obama and Mitt Romney's approaches are as different as their political…

June 13, 2012, 6:10 AM EDT

Marketers Take Mobile, Digital Reins RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

June 11, 2012, 12:01 AM EDT

Data Points: Social TV A show's online engagement doesn't always translate into big viewing audiences

Watching television isn’t what it used to be. With smartphones, computers and tablets, people have more ways to watch shows, and even people watching TV are often simultaneously engaged with…

June 6, 2012, 6:10 AM EDT

Small Web Publishers Head to the Hill Will push politicians to consider potential impacts of new Internet rules

Small Web publishers will descend on Washington in the first week of June (June 4-5) to play the economic hero card. They hope to make the case to politicians that…

May 25, 2012, 1:16 PM EDT

The Webby Awards Celebrate the Internet in 5 Words or Less Politicians, celebs and online innovators take home hardware, honor Steve Jobs

The Webby Awards, the Internet's big night out, brought together celebrities, media types, politicians and innovators of all stripes to celebrate the glorious world and work of the Internet. As…

May 22, 2012, 12:56 PM EDT

The Weather Channel Launches Redesigned Site For its 30th birthday, the network's digital arm gets a face-lift

The Weather Channel, long known for its local weather on the 8s and soothing elevator music, turns 30 today. To celebrate, the company is giving Weather.com a major face-lift centered…

May 2, 2012, 11:02 AM EDT

Alloy Digital Acquires B5Media Young adult media network doubles down on women's lifestyle content

Today (Apr. 20), the world of young adult-oriented digital content got a little smaller as Alloy Digital announced their acquisition of the online women’s media network, B5Media. Alloy Digital, best known…

April 20, 2012, 12:08 PM EDT

Illinois Kicks Off Online Lotto Sales to Draw Younger Players Twenty-one other states considering new purchase model

On the heels of last week’s Mega Millions fever, Illinois became the first state to allow players to buy lottery tickets online. The state is using this new opportunity to…

April 4, 2012, 6:38 AM EDT

First Mover: Jeff Urban The Whistle co-founder and father of four wants to make sports viewing safe for kids

What led to the idea for a multi-platform sports destination for kids? Were you getting tired of having your own see lots of beer ads? I met the two other founders,…

March 25, 2012, 10:33 PM EDT

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