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Topic: online

Ars Technica Ads Get Ahead of the Story Tech site develops predictive platform to monetize traffic surges

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…

February 4, 2013, 3:57 AM EST

Data Points: Money Troubles The rich may have more than you and me, but many of them still fret about the economy

How do the rich feel about the state of their finances and the economy? Lots of marketers would sure like to know. An online study by Shullman Research Center shows…

January 9, 2013, 7:35 AM EST

Data Points: Two-Screen Viewing Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

November 7, 2012, 7:13 AM EST

Hearst Reboots Mobile Mag Sites in Ad Push Will bet on new rich media units to draw advertisers to small screen

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try…

October 1, 2012, 12:02 AM EDT

First Mover: Mike Welch AT&T's new ad chief on the promise of mobile advertising and the joy of telepresence

Specs Age 43 New gig President, AT&T AdWorks Old gig Vp of sales, Southwest region, AT&T Advertising Solutions AdWorks, AT&T’s multichannel ad network, plays in three of the big media—TV, online and mobile—to help…

October 1, 2012, 12:01 AM EDT

Microsoft Finally Splits With NBC NBC launches NBCNews.com, MSNBC site to follow in 2013

NBC News announced late Sunday evening that the organization has acquired full control of MSNBC.com, ending a joint venture between NBC and Microsoft. Adweek had first reported that divorce talks…

July 16, 2012, 12:05 PM EDT

CNN Announces Digital Election Partnership With Facebook Will include real-time 'I'm Voting' app to track voter commitments

The 2012 campaign is quickly becoming the season of digital partnerships for legacy media outlets. In the latest such mashup, CNN and Facebook announced a partnership aimed at making Facebook…

July 9, 2012, 1:46 PM EDT

How to Reach Off-the-Grid Voters in Ohio Romney's digital director stresses importance of online advertising

Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly…

June 13, 2012, 1:13 PM EDT

Data Points: Tale of Two Strategies Obama is all about online ads, while Romney focuses on TV and radio

Digital ads are playing an increasing role in the run for the presidency, but as the numbers show, President Obama and Mitt Romney's approaches are as different as their political…

June 13, 2012, 6:10 AM EDT

Marketers Take Mobile, Digital Reins RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

June 11, 2012, 12:01 AM EDT

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