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Topic: online

Online Video Ads Have Higher Impact Than TV Ads

Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

Suspicious Web Domains Cost Online Ad Business $400m per Year

Full of hot air

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the…

Loads of Companies Are Violating Children's Privacy

Requesting more time to comply

Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…

Even Millennials Worry About Their Online Past

Their friends are spilling secrets

With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands. A survey by JWT found that…

Is Mobile Phoning It In?

The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

Instagram Rolls Out Web Feeds for Desktop, Tablet Users

Online experience mirrors mobile app

Three months after making its users’ profiles available to view online, Facebook-owned photo-sharing service Instagram has rolled out an online version of its feeds. Starting on Tuesday Instagram’s 90 million…

Can Publishers Make E-Tail Pay?

To succeed, print brands need to take risks

In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue. But while…

Ars Technica Ads Get Ahead of the Story

Tech site develops predictive platform to monetize traffic surges

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…

Data Points: Money Troubles

The rich may have more than you and me, but many of them still fret about the economy

How do the rich feel about the state of their finances and the economy? Lots of marketers would sure like to know. An online study by Shullman Research Center shows…

Data Points: Two-Screen Viewing

Tablet owners often multi-task while on their devices, especially while watching TV

Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all…

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