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Topic: online

The Definition of Advertising Has Never Been More Unclear Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

September 16, 2013, 11:29 AM EDT

Dunkin' Donuts Is Launching the First TV Ad Made Entirely From Vine Eating up the 'snackable' inventory

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter’s popular six-second social…

September 8, 2013, 10:07 PM EDT

Wealthy Millennials Approach Shopping Differently Than Their Parents Less likely to buy on credit

Millennials are different from their parents, at least when it comes to spending. The Shullman Research Center surveyed adults with a household income of $75,000 plus on their spending plans…

September 3, 2013, 10:55 PM EDT

The Daily Meal Rolls Out Sponsored Verticals Promise of brand boost

The Daily Meal, Spanfeller Media Group’s food-focused site, is going native. The Daily Meal has rolled out sponsored verticals around topics like grilling and entertaining. When a brand sponsors a vertical,…

August 4, 2013, 10:46 PM EDT

Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

Online Video Ads Have Higher Impact Than TV Ads Finds hard-to-reach audiences

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…

May 1, 2013, 6:39 AM EDT

Suspicious Web Domains Cost Online Ad Business $400m per Year Full of hot air

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the…

April 22, 2013, 12:00 AM EDT

Loads of Companies Are Violating Children's Privacy Requesting more time to comply

Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…

April 14, 2013, 11:06 PM EDT

Even Millennials Worry About Their Online Past Their friends are spilling secrets

With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands. A survey by JWT found that…

March 19, 2013, 10:35 PM EDT

Is Mobile Phoning It In? The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

February 11, 2013, 12:04 AM EST

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