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Topic: online

Marketers Must Embrace the Transition Into the Post-Television World

But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

The Toast Is Generating Heat Online

Site is profitable after just 9 months

The Toast is singular among the ladyblogs. It is primarily a humor site with a heavy focus on the literary, pop culture and general nerdy content targeting young women. It…

Don't Count Out Email Newsletters

Loyalty and premium ad dollars still make the medium lucrative

While it’s unlikely that a company that focuses on email products alone will be able to survive the harsh online climate, don’t discount the less-than-sexy email newsletter. “Email continues to be…

Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

He's also fascinated by Walt Disney

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m…

A Look at Kids' Exposure to Ads

Children see a lot of marketing messages, regardless of platform

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and…

Meet 12 of the Biggest Young Stars on YouTube

The sensations behind AwesomenessTV's 65 million monthly visitors

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers…

Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Audience was limited

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand…

Olympics Viewers Don’t Like Celebrity Endorsements

Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

Brands Need to Understand and Embrace the Owned Media of Apps

2014 is the year of brand as publisher

In the United States today there are more than 327 million mobile devices being used on a daily basis. According to the Pew Research Center’s Internet Project, an astounding 91…

Where Teens Spend Their Time Online When Not on Facebook

A look at the social network’s big challengers

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to…

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