Topic: online
Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.…
If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the…
Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…
With social networking on the rise, people have quickly come to realize that keeping their private lives private is increasingly out of their hands. A survey by JWT found that…
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…
Three months after making its users’ profiles available to view online, Facebook-owned photo-sharing service Instagram has rolled out an online version of its feeds. Starting on Tuesday Instagram’s 90 million…
In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue. But while…
In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…
How do the rich feel about the state of their finances and the economy? Lots of marketers would sure like to know. An online study by Shullman Research Center shows…
