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Topic: Online video

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

7 New Things That YouTube Revealed At Vidcon A Sirius XM show, a new app and 2,000 sound effects

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know…

June 26, 2014, 10:33 PM EDT

Videology Breaks Down How Millennials Consume TV Move over glowing boxes, devices are taking over

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to…

June 6, 2014, 12:32 PM EDT

Clever Girls Collective, KidzVuz Create Family Friendly Online Network Kids review the darndest things

To help brands find online video content that even Mom and Dad will approve of, social media agency Clever Girls Collective and online network KidzVuz are working together to highlight…

June 3, 2014, 12:49 PM EDT

How Devin SuperTramp Gets Brands to Pay Attention Tips on how to turn your hobby into a career

When Devin SuperTramp (real name Devin Graham) went to Brigham Young University to study film and advertising, he never imagined he would have the ability to control the content he…

May 27, 2014, 10:45 PM EDT

PopSugar Announces First Scripted Series Eight new shows join 11 returning ones

It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening. But, in the midst of all the ice cream waffles and umbrellas dripping…

May 1, 2014, 10:03 PM EDT

Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s…

April 27, 2014, 8:25 PM EDT

Meet Watch Awards Talent Judge Wilson Cleveland Unboxd founder sounds off on his favorite video projects

Actor and producer Wilson Cleveland has been in oodles of different projects, but he’ll never forget playing the world’s unluckiest vlogger in the season 5 premiere of BlackBoxTV. The horror series…

April 1, 2014, 1:58 PM EDT

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

Twitter’s 2014 Strategy: The Intersection of Video and Data True second-screen targeting

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in…

January 20, 2014, 10:23 PM EST

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