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Nivea Runs Comedy Series With Damon Wayans, Jr. Brand creates funny videos for MadeMan.com

Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr.…

May 7, 2013, 11:31 AM EDT

Mountain Dew Fiasco Shows Brands Desperately Want Street Cred PepsiCo soda, Adidas and Ford execute 'edgy' poorly

Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today, after suffering similar marketing damage when the family of Emmett Till…

May 1, 2013, 8:56 PM EDT

Meet Some of YouTube's Core Talent Talent pool has Web video natives, traditional TV vets, total newbies

YouTube is nurturing the next generation of media 'stars'— a collection of talent with huge followings producing content unlike anything else in the traditional media world. And the company is…

April 28, 2013, 11:45 PM EDT

Lincoln Taps New Vimeo Creative Service Video platform looks to lure brands with talent

Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break. That reality seems to play no small part in Vimeo's new…

April 23, 2013, 9:00 AM EDT

More Than 2.4 Million People Followed Boston Manhunt on Ustream 265,000-plus tuned in at time of capture

Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing. That led a lot…

April 22, 2013, 4:02 PM EDT

Pepsi Next Videos Get 'Sexy' in English and Spanish Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…

April 22, 2013, 12:00 AM EDT

YouTube Joins Facebook in Billion-User Club Google-owned video platform claims an audience equal to 10 Super Bowls

Everyone knows that YouTube has massive reach, and now the Google-owned video platform has put a number on its size. A big one. During an event Wednesday night for Los Angeles-based…

March 20, 2013, 10:12 PM EDT

Angry Birds Video Series Launching This Week on TVs, in Apps Rovio has nabbed ads from Activision, Paramount, Sony, BlackBerry

For those considering Rovio to be simply that Finnish company behind the Angry Birds mobile games, stop that right now. Rovio has been positioning itself as an entertainment company on…

March 11, 2013, 10:00 AM EDT

YouTube Co-founder Prepping Possible Rival Chad Hurley talking about new video platform designed for collaboration

YouTube has had its share of competition over the years. Companies like Vimeo and DailyMotion (plus copyright lawsuits and crushing overhead costs) led Chad Hurley and the video-sharing site’s co-founders…

March 9, 2013, 7:16 PM EST

Mindshare Starts Content Marketing Practice Taps agency veteran Stacy Minero to run it

Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine…

February 25, 2013, 12:04 AM EST

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