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Topic: Online video

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent…

October 9, 2014, 11:38 AM EDT

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

October 3, 2014, 4:41 PM EDT

Spotify Ties Music to Personal Stories in Its New Ads Ogilvy & Mather, David partnered on the push

Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites Spotify users to share…

September 29, 2014, 12:26 PM EDT

Mobile Video Has Jumped 400% in the Last Two Years Report: on-the-go clips account for 25% of all views

Ooyala's  Q2 Video Index Report, which was released today, found that 25 percent of online video activity happens on mobile devices—a spike of 400 percent compared to two years ago. The…

September 15, 2014, 6:10 PM EDT

Why Amazon's Deal With Twitch Makes Sense

While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match. There's no denying that Google would…

August 25, 2014, 7:21 PM EDT

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

August 24, 2014, 7:40 PM EDT

Veenome Releases YouTube Analysis Tool for Brands Vendors and publishers search for viewability standards

To address the need for better data and measurement, viewability and video intelligence platform Veenome has launched a YouTube Channel Content Analytics tool.  Veenome's product will analyze YouTube videos and channels…

August 13, 2014, 3:35 PM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Where Have All the Upfront Dollars Gone? Online is only part of the answer

It's obvious by now that something has gone wrong in the television advertising world—upfront dollar volume fell by 6.1 percent to $18.125 billion, including a 4.7 percent hit for cable,…

August 11, 2014, 3:04 PM EDT

VideoBlocks Enters the Stock Audio Business Response to increased demand for sound clips

Stock media company VideoBlocks will begin to offer music and audio files for its users on July 17 in response to increasing demand for licensable audio clips. The Washington, D.C.-based company,…

July 17, 2014, 10:00 AM EDT

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