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Topic: Online video

Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party

First work from its in-house content studio

Poo-Pourri has created an online film division called Number 2 Productions, which will be led by Suzy Batiz, founder, executive producer and CEO. The new division's main goal is to…

8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers

Mobile app and the NBA dish data at Advertising Week

When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based…

This Ad-Tech Player Brilliantly Mocks the Douchey 'Bro-Bot' Epidemic in the Industry

Sonobi speaks to brands' concerns

The annoying buzz terms, the weird company names, the phony hype—few things in the world of business can be as absurd as the ad-tech industry. So who better to point…

Cotton Inc.'s Interactive Video Ad Lets Viewers Determine How a Day Plays Out

Choose-your-own-adventure branding

Cotton Incorporated, which has been a consistent mainstream advertiser since the 1970s, has a new online video that is pretty darned 21st century. Orchestrated in conjunction with Mode Media's branded…

How Social Videos Are Helping These 5 Brands Enter the Olympics Red Hot

Samsung and Visa are way ahead of the pack

The 2016 Summer Olympics, which ceremoniously kicks off tonight, are sure to have a consistent flow of buzzy moments, many of which will involve the event's 12 official brand sponsors. But…

YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope

Online video giant playing catch up

YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live…

Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Optimus Prime is back

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon…

Even if We Share Less, Facebook Is Cultivating a Virtual Landscape to Retain Our Attention

New devices, livestreaming, chatbots

Facebook wrapped up its annual F8 developers conference on Wednesday, making it clearer than ever that the company is invested in evolving from being simply known as a family of…

Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Quick poll of tech players after a big day at F8

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did…

Here Are 11 Interesting Digital Marketing Stats From the Past Week

Including a lot of video-related data

When it comes to interactive marketing stats, 2016 is off to a quick start—especially as it pertains to digital video. Check out the 11 data points that caught our eye…

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