Advertisement

Topic: Online video

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

January 21, 2015, 4:41 PM EST

Medium Sits Down With Jason Segel on Its First Web Video Series Show could expand ad opportunities

Most people see Medium as a place ruled by the written word, but the blog platform doesn't want to be limited to plain text. It recently launched Foreword, its first…

January 14, 2015, 7:44 PM EST

From Humor to Heartbreak, BuzzFeed Thrives by Stirring Emotions New publisher Dao Nguyen on balancing laughs with hard news

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available…

January 5, 2015, 5:33 PM EST

Brands Opt For Web Video Shops And Skip Creative Agencies Marketers are going direct to online video specialists for Web campaigns

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route…

December 7, 2014, 10:11 PM EST

StubHub Gooses Its Digital Content With Katy Perry Concert Prank Video Shifting dollars from TV to digital

Anyone who has purchased concert or sports tickets knows the ongoing struggle against hidden fees. Ticket resale company StubHub decided to play on those frustrations in its latest online Web…

November 21, 2014, 5:02 PM EST

Facebook Is Going to Present at the 2015 NewFronts Could this mark a shift into original programming for the social network?

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team…

November 17, 2014, 6:30 PM EST

Rosanna Pansino: YouTube Is a Community, Not a Cage Match Video baking star shares 4 thoughts on success through collaboration

If you're looking for a nerdy baking project, look no further than Rosanna Pansino's YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience. Recently,…

November 14, 2014, 3:40 PM EST

How YouTube's Hottest Personalities Are Becoming Offline Superstars Michelle Phan, Rosanna Pansino and Bethany Mota are icons of a new generation

Beauty tutorial maven Michelle Phan, 27, baking impresario Rosanna Pansino, 29, and fashion and lifestyle guru Bethany Mota, 19, hardly need an introduction. The three women were the first YouTube…

November 10, 2014, 12:02 AM EST

This App Is Cleverly Letting Brands Sponsor Instagram-Style Video Filters A gold rush for user-generated content

With the huge growth of user-generated content (UGC) on mobile platforms like Instagram, marketers are looking for interesting ways to plug such material into campaigns. And naturally, tech startups are…

November 6, 2014, 5:45 PM EST

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent…

October 9, 2014, 11:38 AM EDT

Advertisement