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Topic: Online retail

Christmas Shopping Starts in October for 26% of Shoppers

Stores respond with earlier discounts

Google’s new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are…

Amazon Will Open a Pop-Up Store in New York City

Hanging sign near Empire State Building

Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a…

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

From decoy pricing to BOGOs, a catalog of manipulations

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I…

JCPenney Returns to Sales Strategy Online, but Struggles Persist

Retail giant now pitching three deals a day, per researcher

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…

Google Looks to Push Mobile In-Store Shopping, Tablet-First Design

SVP Sridhar Ramaswamy discusses intersection of ads and shopping

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of…

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers

Adds third-party audience segments from Acxiom, Datalogix, Epsilon

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…

Amazon, Advertising's Sleeping Giant, to Awaken in 2013

E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

Black Friday Drives RTB Up the Funnel

Display ad demand, prices jump over holiday weekend

It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But…

Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much

Sales hit $2 billion as mobile grows 100 percent

Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time,…

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