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Topic: online publishing

AOL's Tim Armstrong Talks Ads, Patch, and HuffPost Live As Web evolves, CEO says audiences will gather around trusted brands

Hot off some news about its advertising platform, Project Devil, AOL's CEO Tim Armstrong kicked off Advertising Week at OMMA Global's conference. Trying to cover a lot of ground in…

October 1, 2012, 11:45 AM EDT

Rise of the Machines, on the Web Bots account for 10% of U.S. traffic, says Solve Media

When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA…

September 28, 2012, 7:00 AM EDT

Fast Chat: Forbes President and CEO, Mike Perlis On how Forbes became digital, and how it manages 1,000-plus contributors

Forbes likes to think of itself as a 95-year-old startup. To that end, the old school publisher has embraced the digital age with its AdVoice branded content model, which enables…

September 26, 2012, 11:59 AM EDT

BuzzFeed Makes First Acquisition, Buys Kingfish Labs Company brings Facebook data expertise to social publisher

With so much focus on its editorial endeavors, BuzzFeed keeps it fairly quiet on the product and development side. Yet for the much-hyped online publisher, there is work happening behind the…

September 13, 2012, 8:00 PM EDT

The Verge Sets Traffic Record With iPhone Intro What publishers can learn from the success of its liveblog

Any Web editor will tell you that iPhone rumor stories are traffic godsends. So in anticipation of the iPhone 5 announcement yesterday, tech sites braced for mammoth traffic and took…

September 13, 2012, 5:35 PM EDT

BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web Reddit generates huge referral traffic while Pinterest falls flat

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the…

August 29, 2012, 2:05 PM EDT

Panera Pulls SheKnows.com Ads After Damning Memo Revealed Rogue writers for the site encouraged disingenuous ad clicking and cost it a key sponsor

Panera Bread has pulled its SheKnows.com ads in connection to a click fraud-styled controversy that’s badgered the women’s content site in recent days, Adweek has learned. The move comes after…

June 26, 2012, 2:00 PM EDT

Is Online Publishing a Failure From Consumer's Perspective? Old and new publishers compare notes and discuss the future

Substance drives engagement. The banner ad is dead. Those have been hot topics of late in the digital media world and continued to be at Internet Week's Digiday Conference on…

May 14, 2012, 1:54 PM EDT

Why Do People Care About Gawker's New Comment Platform? Denton and company boldly try to reinvent the system

Brace yourself, Internet. Gawker comments are back. Even though many could care less than to be bothered with the inner workings of a sometimes smarmy, frequently controversial blog platform, Gawker’s new…

April 26, 2012, 5:07 PM EDT

Jonah Peretti Pulls Back the Curtain on Social Publishing The brain behind BuzzFeed tells Charlie Rose it’s all about ‘emotional resonance’

It took less than two minutes before Charlie Rose had BuzzFeed founder and CEO Jonah Peretti talking about "cute kittens" last evening (April 18), which, interestingly enough, is exactly why…

April 19, 2012, 3:47 PM EDT

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