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Topic: online publishing

Mashable Leans Hard Into Native, Viewable Ads

Social media hub also looks to engineer viral stories

Mashable is set to unveil a beta launch redesign on Wednesday (Nov. 14) aimed at putting the social media-centric publication at the center of both the data-driven publishing and native advertising…

MIT Technology Review Relaunches 'Digital-First'

113-year-old publication could create the road map for legacy media's transition to digital

Some 20 weeks before Newsweek set the media into a frenzy with its announcement of a digital-first publishing strategy, Jason Pontin was already grappling with how to move his 113-year-old…

Go West, Young BuzzFeed!

Social news site plans to open L.A. bureau, beefs up entertainment staff

The BuzzFeed hiring machine is at it again, this time picking up some top-tier entertainment reporting in its westward expansion. The social news site, which one year ago had no newsroom…

AOL's Tim Armstrong Talks Ads, Patch, and HuffPost Live

As Web evolves, CEO says audiences will gather around trusted brands

Hot off some news about its advertising platform, Project Devil, AOL's CEO Tim Armstrong kicked off Advertising Week at OMMA Global's conference. Trying to cover a lot of ground in…

Rise of the Machines, on the Web

Bots account for 10% of U.S. traffic, says Solve Media

When publishers pitch advertisers on their sites’ audiences, they usually don’t include robots as a targeting segment. But according to Solve Media—the company that puts ads in those annoying CAPTCHA…

Fast Chat: Forbes President and CEO, Mike Perlis

On how Forbes became digital, and how it manages 1,000-plus contributors

Forbes likes to think of itself as a 95-year-old startup. To that end, the old school publisher has embraced the digital age with its AdVoice branded content model, which enables…

BuzzFeed Makes First Acquisition, Buys Kingfish Labs

Company brings Facebook data expertise to social publisher

With so much focus on its editorial endeavors, BuzzFeed keeps it fairly quiet on the product and development side. Yet for the much-hyped online publisher, there is work happening behind the…

The Verge Sets Traffic Record With iPhone Intro

What publishers can learn from the success of its liveblog

Any Web editor will tell you that iPhone rumor stories are traffic godsends. So in anticipation of the iPhone 5 announcement yesterday, tech sites braced for mammoth traffic and took…

BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web

Reddit generates huge referral traffic while Pinterest falls flat

Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the…

Panera Pulls SheKnows.com Ads After Damning Memo Revealed

Rogue writers for the site encouraged disingenuous ad clicking and cost it a key sponsor

Panera Bread has pulled its SheKnows.com ads in connection to a click fraud-styled controversy that’s badgered the women’s content site in recent days, Adweek has learned. The move comes after…

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