Topic: Online Publishers Association

CEO Explains Why the Online Publishers Association Changed Its Name

And why he's tired of the word 'native'

  Photo: Alfred Maskeroni   Specs Who Jason Kint New gig CEO, Digital Content Next (formerly Online Publishers Association) Old gig Svp, gm, CBS Interactive Sports Age 40 Twitter @jason_kint Why the name change for the association? We just…

Online Publishers Association Gets a New CEO

Jason Kint succeeds Pam Horan

The Online Publishers Association, a relatively new organization representing some of the biggest publishing brands on the Internet, named Jason Kint CEO. Kint, a former svp of CBS Interactive and general…

People Prefer Big, Interruptive Web Ads

New research flies in the face of the native trend

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in…

Success in Native Advertising Hinges on Preserving Best Practices

It also helps to really know your audience

The drumbeat around native advertising has been pretty loud over the last few months and with good reason. Great online content drives consumer engagement. People are passionate about the content…

Heavy Tablet Users Respond More Positively to Ads, Survey Shows

IPad owners more receptive to ads than Android users

Whether in the subway, airplane or living room, tablet users have gone from being a rarity to a frequent presence over the past two years. But as tablet use explodes,…

Brands Lag in Use of Social Media

Campaigns need to move from "likes" to engaging

Yesterday’s panel of marketing executives at the Online Publishers Association’s second annual Social Media Day opened with a question from moderator Curtis Hougland, the founder of social firm Attention: How…