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Veenome Releases YouTube Analysis Tool for Brands Vendors and publishers search for viewability standards

To address the need for better data and measurement, viewability and video intelligence platform Veenome has launched a YouTube Channel Content Analytics tool.  Veenome's product will analyze YouTube videos and channels…

August 13, 2014, 3:35 PM EDT

The Bloombergization of Online Advertising If only clients could move fast enough

A restaurant chain’s marketing objective is to move more customers from in-store to online ordering. A retailer wants to measure ads according to real-world visits as opposed to clicks.  Illustration: Shaw Nielsen Naturally,…

February 24, 2014, 10:15 PM EST

What Part of a Web Page Gets the Highest Viewership? Chartbeat’s findings may surprise you

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web…

September 18, 2013, 6:16 AM EDT

Online Advertising Remains Red Hot IAB report says spending jumped 18 percent to $9.3 Billion in Q3

Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers announced today. The sum figure represents a 6…

December 19, 2012, 12:53 PM EST

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