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Topic: online ads

Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving

Big lift compared to last year

Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers…

Veenome Releases YouTube Analysis Tool for Brands

Vendors and publishers search for viewability standards

To address the need for better data and measurement, viewability and video intelligence platform Veenome has launched a YouTube Channel Content Analytics tool.  Veenome's product will analyze YouTube videos and channels…

The Bloombergization of Online Advertising

If only clients could move fast enough

A restaurant chain’s marketing objective is to move more customers from in-store to online ordering. A retailer wants to measure ads according to real-world visits as opposed to clicks.  Illustration: Shaw Nielsen Naturally,…

What Part of a Web Page Gets the Highest Viewership?

Chartbeat’s findings may surprise you

There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web…

Online Advertising Remains Red Hot

IAB report says spending jumped 18 percent to $9.3 Billion in Q3

Internet ad spend grew 18 percent year-over-year to nearly $9.3 billion during the third quarter, per the Interactive Advertising Bureau's U.S.-based numbers announced today. The sum figure represents a 6…

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