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Topic: One Million Moms

Kraft's Zesty Guy Returns to Sell More Dressing by Undressing Million Mom backlash fails to get his shirt on

Kraft is bringing back the Zesty Guy for a new series of print ads, despite (or more likely because of) the backlash the brand received last time around from conservative…

August 16, 2013, 8:06 AM EDT

Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms Fury over zesty, naked picnic

Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it…

June 17, 2013, 4:17 AM EDT

Ellen's Elves Ad for JCPenney Gets Added Bonus of a Protest Another small-minded outcry

Ellen DeGeneres lets all sorts of groan-inducing, size-based bon mots innocently fly as she exhorts Santa's elves to make more toys for a seasonal giveaway contest in this JCPenney spot.…

December 7, 2012, 10:57 AM EST

JCPenney Hits Back at Anti-Gay Critics With 2 Dads in Father's Day Ad Hey, One Million Moms, you mad bro?

Earlier this month, the anti-gay group One Million Moms (which has substantially less than 1 million members) called for a boycott of JCPenney after it featured some lesbians in its…

May 31, 2012, 2:23 PM EDT

Group Targets JCPenney Again, This Time Over Lesbians in Catalog One Million Moms is back for more

Memo to One Million Moms: Timing is everything. The conservative group, a unit of the American Family Association, is once again taking aim at JCPenney. Not content with being slapped…

May 4, 2012, 7:59 AM EDT

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