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Topic: One Direction

Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's? MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

October 10, 2014, 2:12 PM EDT

Mondelez Taps QuizUp to Mobilize On-Pack Codes Teams up with One Direction for second year

For years, packaged-goods brands have relied on marketing tactics that ask consumers to cut out the codes found on packages to drive sales. In exchange for mailing in these codes,…

August 29, 2014, 11:04 AM EDT

If You Can Sit Through This 7-Minute One Direction Perfume Ad, You're a Better Tween Than I All about That Moment

They pout, they preen, they shill. And more than likely, they score. The members of One Direction, boy band and global merchandising phenomenon, star in a new video that's not a…

April 9, 2014, 4:06 PM EDT

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

One Direction Unveils Best Kik Campaign Ever Boy band is latest to put toe in water of messaging trend

One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on…

November 26, 2013, 5:21 PM EST

YouTube Awards Provides Subscriber Boost—for Some Acts Impact of the show should be clearer over time

Eminem and Taylor Swift were big winners at last night's YouTube Music Awards. Curiously, so were One Direction and PewDiePie—even though neither act was part of the show. According to the…

November 4, 2013, 10:42 AM EST

VEVO Reports 44 Billion Views During the 1st Half of 2013 Nude models in ‘Blurred Lines’ video oddly popular

VEVO celebrated a number of records this year, including a 24-hour viewership benchmark for Miley Cyrus (10.7 million in a 24-hour period for the “We Can’t Stop” video) that was…

September 9, 2013, 12:00 PM EDT

Information Diet: Kenny Mayne ESPN host tries to navigate Twitter, endure his kids' morning music selections

Age 53 Accomplishments Host of Kenny Mayne's Wider World of Sports on ESPN.com; weekly contributor to Sunday NFL Countdown Base Seattle What’s the first information you consume in the morning? First thing I do…

October 26, 2012, 6:47 AM EDT

Top 10 Commercials of the Week: Sept. 21-28 Bacon goes meatless, Apple returns to its roots, and Derrick Rose is on the comeback trail

This week, we got political with Sarah Silverman and boy band Wrong Direction, discovered that our systemic laziness is going to make our children die early, and rooted for an…

September 28, 2012, 10:11 AM EDT

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