Topic: Omniture
Type
How Google's Ad Tech Stacks Up
DoubleClick, Mindshare execs discuss the end-to-end platform
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…
Analytics Startup Mixpanel Says Competitors Missing Metrics
Launches platform to put analytics in action, says CEO
Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in…
Adobe Buys Ad Platform Auditude
$120m acquisition marks further move into Web advertising
Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The…
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