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Topic: Omniture

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How Google's Ad Tech Stacks Up DoubleClick, Mindshare execs discuss the end-to-end platform

These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from…

February 16, 2013, 4:23 PM EST

Analytics Startup Mixpanel Says Competitors Missing Metrics Launches platform to put analytics in action, says CEO

Startups often take shots at big established players to position themselves as competition. It’s a way to get noticed. Analytics startup Mixpanel has taken a similar tact since launching in…

October 22, 2012, 12:00 PM EDT

Adobe Buys Ad Platform Auditude $120m acquisition marks further move into Web advertising

Adobe is buying Auditude, an online video ad platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The…

November 2, 2011, 8:07 AM EDT

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