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Topic: Omnicom Publicis Merger

BBDO Leaders Reflect on a Decade at the Top Andrew Robertson and David Lubars on partnership, change—and that merger

As wooing goes, Andrew Robertson’s efforts to seal the deal with David Lubars was not particularly auspicious. In 2004, the newly named BBDO global chief stepped up his efforts to…

October 12, 2014, 9:07 PM EDT

Publicis Groupe Looking to Buy Ad Tech Firm Criteo Deal talk sends stock soaring

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent. Criteo…

August 29, 2014, 11:48 AM EDT

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

June 20, 2014, 3:24 AM EDT

Will Publicis Groupe Now Attempt a Hostile Takeover of Omnicom? Maurice Lévy is no stranger to such moves

Paris investment bankers Natixis have put forth an intriguing scenario that explores the possibility of Publicis Groupe launching a hostile bid for Omnicom, asking: “Is the story over?” On the heels…

May 14, 2014, 11:04 AM EDT

Are Omnicom and Publicis Laying Grounds for a Divorce? Suddenly, merger obstacles are looming large

By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand. And in doing so, the American company has only…

April 27, 2014, 8:22 PM EDT

JWT North American Chief Sherman Jumps to Omnicom Becomes holding company evp

Peter Sherman is returning to Omnicom as an executive vice president after seven months at JWT. The longtime BBDO exec moved to the WPP agency as CEO of its New…

March 31, 2014, 8:23 AM EDT

That Instagram-Omnicom Deal Is Actually Worth $40 Million Popular mobile platform inks first agency partnership

The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned. Ad Age yesterday reported that the contract totaled about $100 million,…

March 8, 2014, 8:18 PM EST

Publicis-Omnicom Merger Clears European Commission Hurdle Still subject to additional scrutiny

The European Commission signed off on the pending merger between Publicis Groupe and Omnicom, further clearing the way for the creation of the industry’s largest holding company. In late November, the…

January 9, 2014, 11:17 AM EST

Rivals Throw Water on Publicis Omnicom Merger CEOs from Havas, JWT question the deal's size, leadership

The Publicis Omnicom merger will create the biggest ad holding company in history, but is that a good thing? David Jones, global CEO of rival Havas, thinks not. “The complexity is…

September 25, 2013, 2:42 PM EDT

Philip Morris Could Cause Ethical Problems for Publicis-Omnicom Merger Smoking and anti-smoking worlds collide

Any industry merger brings with it the potential for client conflicts when agencies work for competing marketers. But the pairing of Publicis Groupe and Omnicom creates a new philosophical wrinkle…

September 3, 2013, 10:50 PM EDT

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