Topic: Omnicom Media Group

Why More Brands Aren't Making Quality Virtual Reality and Augmented Reality Experiences

Omnicom Media Groups exec weighs in

  brightcove.createExperiences(); LAS VEGAS—Despite virtual reality being around for some time now and augmented reality picking up speed, consumers havne't been…

Omnicom Mourns Media Exec Who Was Gunned Down in Attempted Robbery

Gordon Patterson launched multiple South African agencies

The Omnicom Group issued a statement today on the tragic passing of executive Gordon Patterson, who died last week after a botched robbery attempt at his home in Johannesburg, South…

Infographic: Will Millennials Head to Theaters for This Summer's Blockbusters?

Not surprisingly, social media has a big say

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest…

Omnicom Media Group's New Network Will Focus on Data-Driven Marketing

P&G business is Hearts & Science's flagship client

Annalect founder Scott Hagedorn will serve as the network's CEO. Omnicom Media Group Four months after winning the $2 billion P&G North America media review, Omnicom Media Group today unveiled its third…

Winning Big Without Losing a Single Client, Carat Is Adweek's U.S. Media Agency of the Year

P&G, Mondelez wins helped make it 'our best year ever'

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end. The latest such issue of timing happened last summer when Ray, CEO…

Omnicom Will Launch Third Media Network With P&G Win

Carat keeps some business, as does SMG

After months of deliberating, Procter & Gamble has chosen which North American media agencies will handle its more than $2 billion in media spend. The major winner for P&G's North American…

Omnicom Media Group Scores More Work From Mercedes-Benz by Adding South Africa

Makes 4 markets into single region

Following a review, Omnicom Media Group has added Daimler's Mercedes-Benz in South Africa and held onto its business in Canada, Australia and New Zealand, where it was the incumbent. Mercedes-Benz has…

Unilever Consolidates Its Search Marketing Business

Resolution Media will handle with sister shop PHD

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch. To manage the account, Resolution will work with fellow Omnicom Media…

S.C. Johnson Moves Global Media Planning to New Agency

PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…