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Topic: Omnicom Media Group

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OMD Has Been Selected the Global Media Agency of the Year [Updated] Revenue growth of $225 million in 2013

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to…

February 9, 2014, 9:07 PM EST

Agencies Should Gamify Their Cultures and Operations Channeling the engagement economy

Back when the massive explosion in gaming first appeared on everyone’s radar in the mid-2000s, alarmed legislators, regulators and old fogies commissioned research to find out exactly what affect all…

November 25, 2013, 9:41 PM EST

OMD Names Monica Karo to Run U.S. Operation Succeeds Alan Cohen, who's launching a consultancy

Monica Karo is the new U.S. chief executive of OMD, replacing Alan Cohen, who is leaving the Omnicom Group agency after five years to launch a marketing services company. Karo, who…

September 3, 2013, 6:12 PM EDT

GroupM, OMG Land Bulk of GSK's Media Business Global spending exceeds $1 billion annually

GlaxoSmithKline Consumer Healthcare has consolidated the bulk of its global media business at units of GroupM and Omnicom Media Group after a review. In Japan, however, the market’s dominant player, Dentsu,…

September 3, 2013, 10:57 AM EDT

Study: NSA Scandal Is Still Setting Off Privacy Alarm Bells Among Consumers Concerned consumers more likely to take action to protect privacy

Now that consumers know that NSA spooks are reviewing their every click, online privacy has become a much bigger concern.  After seven weeks of steady media coverage, the percentage of Internet…

August 13, 2013, 5:35 PM EDT

Omnicom Media Group and Salesforce Will Build Social Marketing Tools Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…

June 14, 2013, 8:00 AM EDT

The Marketer’s Guide to Reaching Millennials They are the medium

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…

June 10, 2013, 10:45 PM EDT

Danone Global Media In Play Havas is North America shop

After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources. Danone's global measured…

April 25, 2013, 4:30 PM EDT

Nordstrom Launches First Work From Mekanism Fashion retailer hires outside agency for 'Youphoria'

There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…

April 9, 2013, 9:03 AM EDT

Agency of the Year: PHD A renewed focus on strategic planning and big wins like Unilever have PHD stepping out of the shadow of its rivals

When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big…

January 21, 2013, 12:03 AM EST

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