Topic: Omnicom Media Group
Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels…
After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources. Danone's global measured…
There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…
When PHD pitched Unilever’s media business last year in a highly competitive review, the agency’s worldwide chief Mike Cooper hoped his company would win a couple of the marketer’s big…
Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build.…
Opening up a new front in the war against rogue sites, advertisers and agencies are working with the government to develop a self-regulation program designed to choke off the flow…
Publicis Groupe and WPP Group are the big winners in the U.S. media review triggered by Comcast's acquisition of NBC Universal. In play was more than $1 billion in annual media…
