Topic: Omnicom Group
Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…
Doremus, in keeping with its penchant for promoting from within, has found its new global CEO inside the agency. Howard Sherman, who joined the shop in 2004 and assumed the No.…
Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult. Omnicom posted net…
Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles. The shop, a relatively small player that landed two other J&J assignments in a…
General Motors confirmed today that it's shopping for more globally orientated creative ideas for its luxury Cadillac brand. Beyond incumbent Fallon, the automaker will consider pitches from agencies within Interpublic Group,…
David Shulman continues to build out his new leadership team at Organic. The CEO of the digital marketing agency made three top executive moves today. Former Team Detroit exec Monik Sanghvi,…
Omnicom Group, boosted by stronger-than-expected organic growth, today reported a net income gain of nearly 13 percent in the last quarter of 2012. The company ended the quarter with $307.1 million…
Hershey's is talking to search consultants about managing its global media review, the company told Adweek. A Hershey's representative did not identify the consultants under consideration. Once a consultant is in…
Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes…
Procter & Gamble has confirmed its review of its Gillette advertising account in North America. Both traditional and digital advertising—now at BBDO and sister shop Proximity—are in play. The review, which…
