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Facebook's New People-Based Ad Technology Is 'Marketing Nirvana' Pepsi and Intel are early testers as social net unleashes data

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to…

September 29, 2014, 12:00 AM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

DDB's Digital Exec on Creating for Instagram and Lovin' It Talks social with clients like McDonald's

DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with…

March 10, 2014, 4:38 PM EDT

Family Photos: The Advertising and Media Edition Some of the industry's boldface names along with their progeny

Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here,…

November 10, 2013, 8:24 PM EST

McDonald's Narrative Runs Across Facebook, Twitter, Instagram, YouTube #MightyWings effort is a first for the brand

McDonald's has been a leader in terms of major brands testing social media in the last few years. Therefore, it was initially surprising to learn that its fun-oriented Who's Got…

September 20, 2013, 5:09 PM EDT

Omnicom Media Group and Salesforce Will Build Social Marketing Tools Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…

June 14, 2013, 8:00 AM EDT

Is It Better to Buy an Agency or Grow Organically? Lessons from the Publicis purchase of LBi

Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop…

March 18, 2013, 10:12 PM EDT

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