Topic: Omnicom
Reflecting a slowing of business in North America, Havas reported flat first-quarter revenue of $504 million. Organic growth declined 0.9 percent compared to an increase of 3.5 percent in the…
WPP Group, like many of its peers, achieved modest revenue growth in the first quarter of the year, though the percentage was near the top of the class. In U.S. dollars,…
Walgreens has tapped OMD as its new media planning and buying agency after a review in which the incumbent, Publicis Groupe’s Starcom, defended. The shift follows the retailer’s selection of OMD’s…
Publicis Groupe’s purchase of LBi last September grabbed headlines as one of the year’s biggest agency acquisitions. But as the French holding company now grapples with integrating the digital shop…
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…
More than six decades ago, television started life as the first screen because it was the only screen. When I grew up, we had one TV with a few channels.…
San Francisco’s Goodby, Silverstein & Partners took a considered approach about when to open in New York, one of the toughest U.S. agency markets. It is just now taking the…
Two regions down, two to go. Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this…
Publicis Groupe has reached a conditional agreement to buy the agency LBi for $540 million, ending months of speculation about which holding company—WPP, Interpublic and Omicom being the others—would snag…
Maybe it’s a sign of the times. Like the global Chevrolet creative review before it, the outcome of Johnson & Johnson’s ongoing global creative review won’t hinge on creative or…
