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Topic: Omnicom

Visa's Global Media Review Comes Amid Turnover in Marketing

OMD is the primary incumbent

Amid changes in its top marketing ranks, Visa has launched a global review of its media planning and buying. Earlier this week, Antonio Lucio, Visa's chief brand officer, said he was…

Bacardi Consolidates Global Creative and Media for Its Major Liquor Brands

BBDO and OMD win without a review

In a secret first meeting a little more than a month ago, BBDO and OMD executives met with Bacardi's new top management led by CEO Mike Dolan. On the table for the…

Empire State Development Seeks Agencies to Promote New York

$50 million for economic development and tourism is up for review

Agencies are getting another shot at Empire State Development's $50 million to $75 million annual economic development marketing program. In the first phase of the mandated search, the New York state…

Why Did Omnicom's Former CFO Get Paid So Little in 2014 When Its CEO Made So Much?

Randy Weisenburger got no bonus in spite of the company's performance

In a year when the lion's share of John Wren's $24 million in total compensation was linked to performance, the Omnicom CEO's second in command for most of a prosperous…

How Facebook Targets Ads Globally Based on Users' Phones

Coca-Cola, Durex and Nestlé adjust for slower devices

How do you get the word out about Durex in Indonesia or Coca-Cola in Kenya? How does Nestlé target consumers in rural India? The challenges of serving ads in emerging countries…

Ad Industry Launches Effort to Combat Rampant Fraud

Facebook, Google and AOL join the Trustworthy Accountability Group

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board. Top brands, agencies, Internet and ad tech companies…

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

24 Hours in Advertising: Wednesday, Feb. 11, 2015

Models channel Lowe for DirecTV, cinemagraphs are spreading and Omnicom's Q4 gains

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Facebook courts advertisers with a captivating ad format Cinemagraphs, still images with a…

Facebook Brings New Partners Into Its Ad Network of the Future

Publicis, Mediaocean and Merkle join Atlas

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms. Publicis and its tech arm,…

Omnicom Posts Double-Digital Net Income Gains in Q4 and All of 2014

Advertising operations, North American region drive organic growth

Omnicom Group said today that organic revenue in the fourth-quarter increased nearly 6 percent, driven by operations in its largest operating region, North America. Overall global revenue climbed 3 percent…

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