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Topic: Omelet

Pokémon Unveils Its Super Bowl Ad, the First of This Year's Spots to Roll Out Online

Extended version from Omelet hits YouTube

Pokémon has become the first brand to unveil a full 2016 Super Bowl commercial, rolling out an extended version of its 20th anniversary spot that will run in a 30-second…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

As the Tech Industry Grows and Diversifies, Digital Agency Dress Codes Now Range 'From Hobo to GQ'

Just don't be basic

When Andrea Bredau, managing director of talent at Huge, brings in job candidates, she tells them not to wear suits. Take note, newly minted college grads winding down your summer vacations and…

An L.A. Agency's Grassroots Drought Initiative Has Grown Into a Citywide Campaign

Omelet and mayor's office create 'Save the Drop'

As California's drought continues to worsen, the city of Los Angeles has turned to a local ad agency to help change residents' water habits. The "Save the Drop" campaign, produced by Omelet,…

As Meerkat's User Growth Explodes, Here Are 4 Tools Marketers Want ASAP

Agencies weigh in on what should be next

Meerkat, the South by Southwest darling, surpassed the 300,000 user mark around four days ago and stated on March 15 that it was growing 30 percent daily. Today, the one-month-old…

This L.A. Agency Takes on the California Drought

Omelet rolls out '#H2No' water saving campaign

Even as the drought in Southern California reaches historic levels, it remains a problem that is all too easy for most citizens to ignore. So, Los Angeles-based agency Omelet has partnered…

This Content Marketer Also Produces Documentaries

Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

5 Agencies Tell Us Why They're at SXSW via Instagram

On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

Y&R Lands Microsoft B-to-B Assignment

Deutsch, Crispin also pitched

Young & Rubicam has won a pitch to develop Microsoft's next b-to-campaign, business which has been handled by Deutsch, which also competed for the latest initiative along with Crispin Porter…

A Guide to L.A.'s Biggest and Buzziest Shops

The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

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