Topic: OMD Worldwide

Why Your Car Is Now Closer to Becoming One Big Mobile Device

OMD's Mainardo de Nardis also explains why wearables just aren't there yet

Mainardo de Nardis, OMD Worldwide's global CEO, has been to many a CES, and he's seen it morph from a techie and hobbiest showcase to a massive bazaar where anyone…

H&R Block Has Millennials in Its Sights for Tax Season

In a campaign where bow ties and football collide

One might assume that digital-savvy millennials are do-it-yourself-ers when it comes to filing taxes. But H&R Block's research suggests otherwise, and the tax-preparation giant said that—while social media is a…

Omnicom Media Group and Salesforce Will Build Social Marketing Tools

Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…