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Topic: OMD

Why Media Agency Executives Should Act Like Movie Producers OMD's Greg Castronuovo is inspired by Harvey Weinstein

The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues…

November 24, 2014, 8:00 AM EST

Accounts in Review: American Family Insurance Picks an Agency as Finalists Pitch CarMax NBA also hosts final presentations

Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer,…

November 21, 2014, 1:57 PM EST

Celebrating the 2014 Media Plan of the Year Winners A cocktail and a plaque go very nicely together, especially in Digitas' cool office space

Adweek gathered the winners of the 2014 Media Plan of the Year competition for a celebratory cocktail on Nov. 13, at the cool offices of DigitasLBi. At the event, Adweek…

November 14, 2014, 5:23 PM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

When Clients Let Media Agencies Take Risks, Good Things Happen [Updated] Presenting Adweek's 2014 Media Plan of the Year winners

After sifting through hundreds of entries, Adweek is happy to present the 18 winners of the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful…

November 10, 2014, 12:02 AM EST

This Former New York Times Exec Is Taking on Her First Agency Role Tracy Quitasol is the new director of OMD's Ignition Factory

Specs Who Tracy Quitasol New gig East Coast director, OMD's Ignition Factory Old gig Executive director, product marketing, The New York Times' Idea Lab Age 50 What are your initial priorities at the Ignition Factory? I've…

November 10, 2014, 12:02 AM EST

Accounts in Review: NBA, Brown-Forman Pick Finalists Selections expected shortly in Sprint, New York Lottery

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the…

November 7, 2014, 12:24 PM EST

Here Are the 4 Finalists in Brown-Forman's Media Review Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

November 4, 2014, 11:20 AM EST

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up JCPenney, Outback Steakhouse parent Bloomin' Brands seek media agencies

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new…

October 31, 2014, 11:36 AM EDT

JCPenney Reviews Its Media Business After More Than a Decade With OMD Retailer spent nearly $430 million in media last year

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources. The brand's media spending approached $430 million last year, down from…

October 24, 2014, 5:25 PM EDT

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