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Topic: OMD

Lowe's Launches Media Agency Review After More Than 10 Years With OMD

Chain spent over $300 million on media last year

Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005. The review comes roughly 10 months after the Mooresville, N.C., chain promoted former…

OMD's Digital Head Wants to Foster Cooperation Between Media and Creative Partners

Doug Rozen has been on the job for about 3 months

Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager Twitter @dougs_digs Age 41 Adweek: You've been OMD's chief digital and innovation officer for about three…

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

Adweek reveals this year's award winners

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group…

Chobani Says 'Creativity and Modern Thinking' Gave Horizon an Edge in Media Review

Client shifts account after 5 years with OMD

Chobani has chosen independent shop Horizon as its media agency of record after a competitive review. This news ends a nearly five-year relationship between the yogurt giant and Omnicom's OMD. "After…

Check Out the 26 Boldly Inventive Campaigns That Won This Year's Project Isaac Awards

Setting the bar for innovation in marketing, media and tech

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may…

MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles

Media business pegged around $50 million

MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD,…

OMD's Julie Fleischer Brings a Pragmatic Approach to the Agency World

Former Kraft exec settles into new role

Specs Who Julie Fleischer Current gig Managing director, OMD Chicago Previous gig Senior director of data, content and media at Kraft Age 49 Twitter @jfly Adweek: You famously said that "90 percent of…

Infographic: Will Millennials Head to Theaters for This Summer's Blockbusters?

Not surprisingly, social media has a big say

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest…

Omnicom Adds Ancestry.com to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

Foster Farms Names Deutsch L.A. Agency of Record, Ending Over 20 Years With GS&P

Creative for poultry company leaves longtime shop

Foster Farms has ended its 20-plus-year relationship with Goodby Silverstein & Partners, moving its business to Deutsch. The Interpublic shop is now the poultry producer's agency of record, handling creative, digital,…

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