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Topic: Olympus

Here's Why the Tribeca Film Festival Created an Award to Recognize Branded Content

Derek Lam, Samsung selected as finalists

The Tribeca Film Festival today announced finalists for its first branded content award. That's right—even New York's sought-after film festival is championing the marriage of entertainment and advertising.   Eight brands…

JCPenney One of 10 Brands Predicted to Die in Next Year

Volvo, WNBA, Martha Stewart Living, Nook also named

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1…

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