Olympics | Adweek Olympics | Adweek

Topic: Olympics

London 2012 Olympic Logo: Was It Really So Bad After All? Wolff Olins execs look back at the criticisms

With the London Olympics now in its final days, Fast Company's Co.Design blog has an interesting interview with two executives from Wolff Olins, the design firm behind the much-maligned (though,…

August 8, 2012, 11:24 AM EDT

Ad It Up: Viewers Show High Tolerance for Online Spots Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video…

August 7, 2012, 7:11 PM EDT

Marlen Esparza's Co-star Lucky Not to Get Punched in McDonald's Olympics Ad Spot chasing gold for most annoying

The American flyweight boxer Marlen Esparza is doing well at the London Olympics, having assured herself of at least a bronze medal. Her biggest challenge leading up to the Games,…

August 7, 2012, 12:35 PM EDT

Durex Salutes Every Man Who Isn't as Fast as Usain Bolt Cheeky billboard from the official condom of the Olympics

[UPDATE: This is a fake ad, not created by Durex, entered into a Fauxlympics contest.] Usain Bolt's 9.63-second victory in the 100-meter dash at the London Olympics on Sunday cemented…

August 6, 2012, 12:26 PM EDT

World's Worst Athletes Reach for the Fluffy Gold of Twinkies Comical Olympic ambush ads from Bernstein-Rein

Ever wonder what kind of junk food Michael Phelps reaches for when he gets the munchies? Probably not Twinkies. That's because Hostess much prefers athletes who suck at sports, according…

August 6, 2012, 11:12 AM EDT

Nathan Sorrell, Nike's Fat Jogger, Vows to Get Thin Unlikely ad star from the Olympics wants to prove his greatness

Nike isn't an official Olympic sponsor, but it's been running a whole campaign anyway around the London Games under the theme "Find your greatness." Among the numerous TV spots from…

August 6, 2012, 9:15 AM EDT

So How Are the Olympics Performing Online? NBC Won't Say Neither will comScore, Nielsen, or anybody else just yet

Five days into the Olympics and here is what we know: NBC is pretty consistently killing it with its TV ratings, beating its Beijing numbers four nights in a row.…

August 1, 2012, 4:35 PM EDT

NBC's Online Olympics Coverage Raises Hackles Ad placement, streaming woes plague coverage

When you pay $2.2 billion for something, you expect to be able to do what you want with it. When you broadcast the Olympics, however, there's a certain lack of…

July 30, 2012, 3:30 PM EDT

London 2012: NBC on Record Ratings Pace Fury over tape delays no hurdle for Nielsen deliveries

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers. According to Nielsen, Friday night’s Opening…

July 30, 2012, 2:55 PM EDT

Ad of the Day: GE The human body and human spirit tag team in BBDO's Olympic campaign

There's a sweet spot in Olympic advertising where the strength of the human body and endurance of the human spirit are both illustrated memorably, and equally. This new work for…

July 27, 2012, 9:45 AM EDT