Topic: Olympics

Why Official Olympic Mascots Are So Damn Weird

When a committee makes decisions, confusion is what you get

A few weeks ago, amid the pollution- and Zika-filled media run-up to Rio, a press release issued by the Olympic organizing committee for PyeongChang, Korea (where the 2018 Winter Olympics…

Here Are the 10 Buzziest Social Media Moments From U.S. Olympians This Past Week

Aly Raisman and Simone Biles are in the lead

Each week for the Olympics, data and analytics platform ListenFirst is providing Adweek with exclusive analysis of which members of Team USA are getting the most traction on social media.…

Ad of the Day: Nike Celebrates the 'Iron Nun', an 86-Year-Old Triathlete With God on Her Side

'The only failure is not to try'

Next time you think you're getting a bit too creaky for an afternoon run or early morning ride, think about Sister Madonna Buder.  The 86-year-old nun is a record-breaking Ironman triathlete…

Usain Bolt and Simone Biles Deliver Above-Average Ratings for NBC

Network fell from last Sunday, despite historic performances

NBC's Sunday night Olympics coverage focused on Usain Bolt, and the iconic Jamaican sprinter delivered. Bolt achieved a historic feat by edging American Justin Gatlin for his third consecutive Olympic…

The 4 Biggest Moments From Olympics Weekend 2

Gold rush for Usain Bolt and Britain's Max Whitlock

Along with data company 4C, Adweek is tracking the top moments on social media from the 2016 Olympic Games in Rio de Janeiro. Here are the buzziest moments from the second…

Olympic Roundup: Usain Bolt Dominates His Third Consecutive Games

Simone Biles wins gold for vault

Coming out of the weekend, Team USA continues to have more 2016 medals (69) than any other country at the Summer Olympics in Rio. Here's what marketers need to know…

How NBC Decided Which Shows to Promote During the Olympics

Hits like The Voice and Superstore are priorities

NBC has been taking advantage of all the extra eyeballs on its network during its Rio Olympics coverage, by running several promos for its fall shows. But audiences might not…

Olympic Roundup: U.S. Reaches 1,000th Summer Olympics Gold

Thanks to Simone Manuel's win

Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal.…

Olympic Roundup: Michael Phelps 'Not Coming Back in 4 Years'

Katie Ledecky crushes her own world record

Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the…

NBC Posts Second Highest Ratings of Rio Games

Thanks to emotional wins for Team USA in swimming and gymnastics

On a night when Michael Phelps won his unprecedented 22nd gold medal, it was two Americans named Simone who delivered the emotional stories of the day. Simone Biles, the Team…