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Topic: Olympics

NBC Medals in Prime-Time Ratings, but Misses Out on Gold

Streaming options, cable news made hitting goals hard

Michael Phelps, Katie Ledecky, Usain Bolt and Simone Biles all struck gold at the 2016 Summer Olympics in Rio. And while NBC's wall-to-wall coverage across 11 linear networks with 6,755…

Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Usain Bolt takes gold for last time

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

NBC's Olympics Ratings Rebounded a Bit Thursday Night

But remained lower than last week

It was an inspiring night in Olympics competition Thursday, with Team USA's Ashton Eaton taking home the gold in the men's decathlon and Usain Bolt flying to a third consecutive…

Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media

From Bolt to Baby Phelps to #LochteGate

Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy. Media technology player 4C looked at the highlights and lowlights that garnered the most…

Olympic Roundup: Team USA Now Has 100 Medals

Ashton Eaton ties record for 2 decathlon golds

Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Q&A: Nike's CMO on the Brand's Olympics Campaign Highlighting All Kinds of Athletes

From Gabby Douglas to Sister Madonna Buder

Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to…

Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action

In-race grins and laughs light up Facebook and Twitter

Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinter to hold the world record for both 100…

Despite Big News and Huge U.S. Wins, NBC's Ratings Continued to Slip Wednesday

Olympics viewership down from opening week

Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock. NBC's prime-time broadcast delivered 20.7 million total viewers. That's a…

Who Is Elena Delle Donne?

The Olympian balances basketball success with recent off-court revelations

Elena Delle Donne is a stud on the hardwood. She was the 2015 WNBA MVP, and the 2013 WNBA Rookie of the Year, earning these accolades as a member the…

Olympic Roundup: U.S. Women Sweep 100-Meter Hurdles, Bolt's Bromance Blooms

As swimmers run afoul of the law

Team USA women's track stars had an outstanding night Wednesday, sweeping the gold, silver and bronze in in the 100-meter hurdles. Team USA continues to have more 2016 medals (93)…

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