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Topic: Olympics

Visa Soars Into the Winter Olympics With Sarah Hendrickson and Amelia Earhart

What's your everywhere?

IDEA: All Olympic advertising tries, in some way or other, to soar. BBDO's new spot for Visa does so literally, thanks to U.S. Olympic ski jumper Sarah Hendrickson and legendary…

JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics

Blackstreet's C. Black stars

Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that ­other big February sporting event—that's right, we're talking about the Sochi…

See a Most Excellent Guinness Ad That Will Be Pulled Off YouTube at Midnight

Stars U.S. biathletes the Barnes twins

BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy…

Online Trading Company Ads Have Gotten a Lot More Serious

No more monkey business

Truck drivers buying islands with online trading fortunes, courtesy of Discover Brokerage Direct. Stuart, the office goofball, teaches his boss how to trade stocks on TD Ameritrade. And who can…

BBC's Sochi Ad Will Make You Never Want to Leave the House, Much Less Compete in the Olympics

Hell freezes over

The BBC's official trailer for its coverage of next month's Winter Olympics in Sochi, Russia, has its champions and detractors, with some applauding the 90-second clip's epic sweep and others…

Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms

W+K, Lance Acord ad is tied to the Sochi Olympics

While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter…

Russians Get Free Subway Rides for Doing Squats Ahead of the Sochi Olympics

Moscow gets in shape

Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if…

CBS Is Leading the Charge on C7 Currency

Network wants to get paid for bonus impressions

If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to…

AP Showcases Sponsored Content in Updated App

Latest version uses a grid of tiles

The Associated Press is putting sponsored content front and center in the latest version of its iOS app, which goes live on Tuesday. The app's navigation is built around a grid…

How the World's Most Iconic Brand Was Saved From Itself

Coke is the Cannes Advertiser of the Year

David Turner and Dan Wieden, whose agencies have created some of the most memorable creative for Coca-Cola in recent years, actually came close to snubbing the world’s most famous brand. Coca-Cola…

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