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Topic: Olympics

JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics Blackstreet's C. Black stars

Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that ­other big February sporting event—that's right, we're talking about the Sochi…

January 29, 2014, 2:39 PM EST

See a Most Excellent Guinness Ad That Will Be Pulled Off YouTube at Midnight Stars U.S. biathletes the Barnes twins

BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy…

January 29, 2014, 1:05 PM EST

Online Trading Company Ads Have Gotten a Lot More Serious No more monkey business

Truck drivers buying islands with online trading fortunes, courtesy of Discover Brokerage Direct. Stuart, the office goofball, teaches his boss how to trade stocks on TD Ameritrade. And who can…

January 19, 2014, 9:29 PM EST

BBC's Sochi Ad Will Make You Never Want to Leave the House, Much Less Compete in the Olympics Hell freezes over

The BBC's official trailer for its coverage of next month's Winter Olympics in Sochi, Russia, has its champions and detractors, with some applauding the 90-second clip's epic sweep and others…

January 15, 2014, 1:54 PM EST

Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms W+K, Lance Acord ad is tied to the Sochi Olympics

While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter…

January 7, 2014, 12:58 PM EST

Russians Get Free Subway Rides for Doing Squats Ahead of the Sochi Olympics Moscow gets in shape

Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if…

November 13, 2013, 12:59 PM EST

CBS Is Leading the Charge on C7 Currency Network wants to get paid for bonus impressions

If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to…

November 10, 2013, 8:34 PM EST

AP Showcases Sponsored Content in Updated App Latest version uses a grid of tiles

The Associated Press is putting sponsored content front and center in the latest version of its iOS app, which goes live on Tuesday. The app's navigation is built around a grid…

June 25, 2013, 10:30 AM EDT

How the World's Most Iconic Brand Was Saved From Itself Coke is the Cannes Advertiser of the Year

David Turner and Dan Wieden, whose agencies have created some of the most memorable creative for Coca-Cola in recent years, actually came close to snubbing the world’s most famous brand. Coca-Cola…

June 9, 2013, 11:19 PM EDT

TV Takes the Gold in Q3 Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

December 17, 2012, 5:40 PM EST

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