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Topic: Olympics

U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements

Thanks to their inspiring fight for equal pay

The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in…

NBC Rings Up $1 Billion in Ad Sales for Rio Olympics, 4 Months Faster Than London

Looking at a record haul for 2016 Games

Earlier this year, NBC said ad sales for this summer's Olympic Games in Rio de Janeiro were pacing ahead of London in 2012. Now NBC Sports can put a number on…

What Michael Phelps Loves About His Under Armour Ad, and Why He's Never Worn Nike

Plus, a look at UA's new athlete outfits for the Olympics

BALTIMORE, Md.—Michael Phelps and Under Armour were, in a sense, born at the same moment. The performance sports apparel brand was founded here in Baltimore in 1996 by Kevin Plank. That same…

NBC Expects Another Billion-Dollar Olympics in Terms of Ad Sales

On pace ahead of London 7 months out from Rio

It might not be the Powerball jackpot, but NBC has been raking in the money for the Summer Olympics in Rio de Janeiro. Seven months before the opening ceremony, NBC Sports'…

Chobani Extends Olympic Sponsorship Through 2020

Products will be part of Team USA's meal plans

Chobani has extended its Olympic sponsorship through 2020. The Greek yogurt brand will act as the official yogurt sponsor supporting the USA team for the 2016 Olympic Games in Rio…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics

Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space

Astronaut and cosmonaut are bitter enemies (or are they?)

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and…

Olympics Viewers Don’t Like Celebrity Endorsements

Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics

In kbs+ ads, the future is now

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the…

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