Advertisement

Topic: Olympics

Chobani Extends Olympic Sponsorship Through 2020

Products will be part of Team USA's meal plans

Chobani has extended its Olympic sponsorship through 2020. The Greek yogurt brand will act as the official yogurt sponsor supporting the USA team for the 2016 Olympic Games in Rio…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics

Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space

Astronaut and cosmonaut are bitter enemies (or are they?)

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and…

Olympics Viewers Don’t Like Celebrity Endorsements

Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics

In kbs+ ads, the future is now

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the…

Visa Soars Into the Winter Olympics With Sarah Hendrickson and Amelia Earhart

What's your everywhere?

IDEA: All Olympic advertising tries, in some way or other, to soar. BBDO's new spot for Visa does so literally, thanks to U.S. Olympic ski jumper Sarah Hendrickson and legendary…

Online Trading Company Ads Have Gotten a Lot More Serious

No more monkey business

Truck drivers buying islands with online trading fortunes, courtesy of Discover Brokerage Direct. Stuart, the office goofball, teaches his boss how to trade stocks on TD Ameritrade. And who can…

Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms

W+K, Lance Acord ad is tied to the Sochi Olympics

While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter…

CBS Is Leading the Charge on C7 Currency

Network wants to get paid for bonus impressions

If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to…

Advertisement