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Topic: Olympics

Bob Costas Says He'll Stop Hosting the Olympics When He's 'Had a Long Enough Run'

Rio Games will be his 11th

Specs Who Bob Costas Current gig NBC Olympic prime-time host and Football Night in America host Age 64 Adweek: What's the biggest change you've seen in Olympics coverage in all the years you've…

NBC Olympics’ CMO on the Herculean Task of Marketing the Games

And his network’s promotional blitz

As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience. And for the past dozen Olympics,…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

Infographic: Who Will Watch the Rio Olympics, and What Will They Buy?

Mostly men, and they love cognac

Thanks to Rio's U.S.-friendly time zone, the games are expected to draw significant prime-time viewers. With such a large captive audience within reach, advertisers are zeroing in on key demographics…

Samsung Celebrates South Sudan's First Olympic Appearance With a Heart-Pounding Chant

Leo Burnett Chicago's moving work

Every athlete competing in the Olympic games has an incredibly inspiring story to tell, but some stories simply defy the odds. Take 19-year-old Margret Rumat Rumat Hassan, a 400-meter runner from…

Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign

Most ambitious effort in 30 years of sponsorship

Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet. Earlier this month, the brand introduced…

Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade's New Olympics Spot

TBWA\Chiat\Day L.A. aims to inspire

Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George…

5 Things Marketers Can Do to Get in Shape for the Olympics ... in Japan

2020 promises to be an unprecedented arena for brands

Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad…

U.S. Women's Soccer Stars Are Finally Set to Score Olympic-Size Endorsements

Thanks to their inspiring fight for equal pay

The U.S. women's soccer team captivated the entire country during its thrilling World Cup win last summer, and before gearing up to do it again at the Rio Olympics in…

NBC Rings Up $1 Billion in Ad Sales for Rio Olympics, 4 Months Faster Than London

Looking at a record haul for 2016 Games

Earlier this year, NBC said ad sales for this summer's Olympic Games in Rio de Janeiro were pacing ahead of London in 2012. Now NBC Sports can put a number on…

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