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Topic: Olympics

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky Liberty Mutual tells Heidi Kloser's story

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics…

February 19, 2014, 3:03 PM EST

Norway's Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible XXL goes to 11

Thanks to the country's anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said…

February 11, 2014, 1:29 PM EST

Here's an Audi Ad That Should (but Won't) Be Running During the Sochi Olympics Real-time ridicule

From the peanut gallery at Reddit comes this amusing, fake Audi ad that plays off the four-rings snafu during the Opening Ceremony of the Winter Olympics in Sochi, Russia. An…

February 10, 2014, 1:50 PM EST

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer Games heat up at same time as Premier League

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network…

February 6, 2014, 5:12 PM EST

JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics Blackstreet's C. Black stars

Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that ­other big February sporting event—that's right, we're talking about the Sochi…

January 29, 2014, 2:39 PM EST

See a Most Excellent Guinness Ad That Will Be Pulled Off YouTube at Midnight Stars U.S. biathletes the Barnes twins

BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy…

January 29, 2014, 1:05 PM EST

BBC's Sochi Ad Will Make You Never Want to Leave the House, Much Less Compete in the Olympics Hell freezes over

The BBC's official trailer for its coverage of next month's Winter Olympics in Sochi, Russia, has its champions and detractors, with some applauding the 90-second clip's epic sweep and others…

January 15, 2014, 1:54 PM EST

Russians Get Free Subway Rides for Doing Squats Ahead of the Sochi Olympics Moscow gets in shape

Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if…

November 13, 2013, 12:59 PM EST

McCann Says Farewell to the London Olympics With Ad Agency for the Games left with gap on roster

McCann Worldgroup, the American ad agency that shockingly won the ad account of the 2012 London Olympics in 2009, notoriously defeating Britain's WPP Group, led by Sir Martin Sorell, bids…

August 14, 2012, 4:14 PM EDT

Hated the London 2012 Logo? You Might Like Rio 2016 Better Brazil's Tatíl Design tells story of its creation

The London 2012 Olympic logo was all about dissonance, and intentionally so—and was met with a pretty dissonant reaction, too. As we look ahead to Rio 2016, we have a…

August 14, 2012, 12:28 PM EDT

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