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Topic: Olympics

Nationwide's Jingle Gets a Modern Tune-Up in Ogilvy's Olympic Spots

Brad Paisley, Rachel Platten riff on the insurer's earworm

Brad Paisley and Rachel Platten are on your side, performing expanded versions of Nationwide's iconic jingle in the insurance company's new spots from Ogilvy & Mather. Launched during NBC's Olympics coverage,…

All 32 NFL Teams Took a Break From Their Rivalries to Unite for the Olympics

Grey New York (and lots of groundskeepers) celebrate 'One Team'

What's more American than mom and apple pie? Or, as Bob Dylan asked in Jeep's Super Bowl spot, "What's more American than America?" One possible answer is the National Football League. Professional…

Maya Angelou Illuminates the Human Family in Apple's Beautiful Rio Olympics Spot

More alike, my friends, than unalike

Building on Apple's "Shot on iPhone" campaign, TBWA\Media Arts Lab gives us "The Human Family," a new spot with Maya Angelou narrating her poem "The Human Family."  The structure is simple,…

Voiceover Narrator Totally Loses Control of This Awesome Nike Ad for the Olympics

'Unlimited' campaign continues with Opening Ceremonies anthem

Nike athletes do such great things, even voiceover artists are surprised. The athletic wear brand's "Unlimited" campaign, which launched last week with this baby-themed spot, really kicks into high gear today…

Always Urges Girls to 'Keep Playing' and Not Quit Sports in Olympic 'Like a Girl' Spot

Battling another bleak statistic

When it comes to sports, girls are often discouraged from continuing to play because of their gender. That's a message that's not worth listening to, says this new Olympic-themed spot from…

Champion Swimmer Ian Thorpe Pitches Thorpedo Pool Cleaning Service to Australians

But don't get soaked

Ad agencies will eventually tire of fake documentary videos, we promise—but not before Optus has a chance to reveal that, yes, Olympic swimmer Ian Thorpe's Thorpedo Pool Cleaning ad was…

Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads

Cossette work drips with defiance

Canada's climate includes harsh terrain and gnarly winters—which is why its athletes are so hardcore, says a new ad for the nation's Olympics team. The Canadian Olympic Committee and agency Cossette…

P&G Raises the Stakes in Its Latest, Darkly Brilliant 'Thank You, Mom' Masterpiece

W+K salutes moms for their strength ahead of Rio

We're exactly 100 days out from the opening of the 2016 Olympic Games in Rio, and less than two weeks away from Mother's Day. To mark both occasions, Procter &…

Michael Phelps Returns for One Last Swim in Under Armour's Haunting New Ad

Bearded champion preps for Rio

Michael Phelps has been an Under Armour endorser since 2010, but of course, he's only truly in the spotlight quadrennially, during the Olympics. Now 30 years old, the world's greatest-ever…

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky

Liberty Mutual tells Heidi Kloser's story

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics…

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