Topic: Olympics

What NBC Sports Can Learn From Eurosport’s Approach to Live International Events

Audiences watch live, no matter what time of day or night

The time zone-friendly Rio Olympics was only an hour ahead of the East Coast, but NBC's prime-time ratings still suffered double-digit declines from the 2012 Summer Games in London. That…

Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center

Keeping up with the cultural conversation

In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.…

Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops

After losing two major sponsors, a win

Disgraced Olympian Ryan Lochte, who was dropped this week by major sponsors including Speedo and Ralph Lauren, has found a brand willing to take him on. Pine Bros. Softish Throat…

Which Olympic Marketers Spent the Most on TV and Digital Ads?

One of them may surprise you

Call it the little family tree that could: Almost no other brand took root during the Olympics like, running 14 TV commercials during the two-week sports extravaganza that ended…

Impressive Streaming Figures Give NBC Olympics Optimism for the Future

Despite double-digit TV ratings decline

The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced and reintroduced viewers to…

Nike's 'Unlimited' Series About Everyday Athletes Was the Most Remembered Olympic Ad

Google breaks down the top TV spots

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike…

These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics

Coca-Cola, Samsung and Visa took gold, silver and bronze

After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms. Sprinklr has been analyzing brand mentions across Facebook, Twitter, Instagram,…

Every One of the 'Final Five' Gymnasts Absolutely Crushed the Internet Last Week

The women dominated on the floor and in social

They call themselves the Final Five in honor of their retiring coach Martha Karolyi, but they may as well call themselves the First Ladies of Social. Simone Biles, Aly Raisman, Gabby…

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Speedo will donate $50,000 to charity

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio…

Infographic: These Athletes and Brands Created the Most Social Buzz During Rio

Michael Phelps remains golden

From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans…