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Topic: Olympics

Chobani Extends Olympic Sponsorship Through 2020 Products will be part of Team USA's meal plans

Chobani has extended its Olympic sponsorship through 2020. The Greek yogurt brand will act as the official yogurt sponsor supporting the USA team for the 2016 Olympic Games in Rio…

September 26, 2014, 4:32 PM EDT

NBCUniversal Strikes Gold With Megawatt Olympics Deal Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

May 7, 2014, 1:26 PM EDT

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky Liberty Mutual tells Heidi Kloser's story

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics…

February 19, 2014, 3:03 PM EST

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics Kids, sure, but grownups too?

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the games' gazillion sponsors are still rolling out TV spots in hopes…

February 19, 2014, 2:19 PM EST

Ad of the Day: Coca-Cola Brings U.S.-Russia Olympic Rivalry to Space Astronaut and cosmonaut are bitter enemies (or are they?)

Have you heard the one about the astronaut and the cosmonaut watching hockey together in the International Space Station during the Olympics? The American team scores against the Russian team, and…

February 13, 2014, 1:44 PM EST

Olympics Viewers Don’t Like Celebrity Endorsements Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

February 12, 2014, 7:01 AM EST

Norway's Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible XXL goes to 11

Thanks to the country's anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said…

February 11, 2014, 1:29 PM EST

Here's an Audi Ad That Should (but Won't) Be Running During the Sochi Olympics Real-time ridicule

From the peanut gallery at Reddit comes this amusing, fake Audi ad that plays off the four-rings snafu during the Opening Ceremony of the Winter Olympics in Sochi, Russia. An…

February 10, 2014, 1:50 PM EST

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics In kbs+ ads, the future is now

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the…

February 7, 2014, 1:57 PM EST

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer Games heat up at same time as Premier League

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network…

February 6, 2014, 5:12 PM EST

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