Topic: Olympics
Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…
Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…
NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while…
McCann Worldgroup, the American ad agency that shockingly won the ad account of the 2012 London Olympics in 2009, notoriously defeating Britain's WPP Group, led by Sir Martin Sorell, bids…
The London 2012 Olympic logo was all about dissonance, and intentionally so—and was met with a pretty dissonant reaction, too. As we look ahead to Rio 2016, we have a…
The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…
Shutl, a delivery company that specializes in ferrying online retail purchases to customers, is offering Jamaican sprinter/fastest person alive Usain Bolt a deal: If he helps them set a world…
If you listen to tech players, Summer Olympics advertisers Nike and Procter & Gamble are definitely among the brands that deserve gold medals for their traditional media efforts. But when…
NBC’s sneak preview of its new comedy series Go On generated a strong sampling Wednesday night, averaging 16.1 million total viewers and a 5.6 rating in the adults 18-to-49 demo. Presented…
In a stunt that almost looks like a protest through the right pair of eyes, Draftfcb Chicago copywriter Terin Izil is raising money for kids with muscular dystrophy by limiting…
