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Topic: Olson

As Tea's Popularity Grows, Pure Leaf's First Ad Plays Up Authenticity

4 out of 5 Americans are now tea drinkers

As consumer interest in tea grows—four out of five U.S. consumers drink tea, according to the Tea Council of the USA—brands like PepsiCo and Unilever's Pure Leaf have a big…

Olson Sells to Consulting Group for $295M

Minneapolis agency's leadership will remain in place

Olson, one of the industry’s largest remaining independent agencies in America, has signed a definitive deal to be acquired by ICF International, a Fairfax, Va., provider of consulting services and…

Publicis Kaplan Thaler Wins Red Lobster

Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

Northwestern Mutual Picks a New Lead Agency

GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review. The company spent nearly $50 million in media last year, according to Kantar Media. Four other…

What Type of Agency Will Own Social Media Marketing?

Bissell's director of marketing dissects the battle among traditional, digital, pr shops

Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That's one reason why Bissell…

Olson Engage Nabs Sharp Electronics' Social Business

Win follows parent agency's win of Sharp's account

Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.  The…

Olson Wins Bissell's Creative, Media and Digital Business

Will replace Cramer-Krasselt, PHD

Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.  The assignment was…

Bissell's Ad Review Enters Its Final Stage

Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

Mitchell Caplan Joins Olson as CMO

Formerly with McCann, Y&R

Olson, in its bid to become a national player, has added another New York ad executive to top management: Mitchell Caplan, the former chief marketing officer at McCann Erickson and…

Olson Wins Supercuts

Was at DDB, Chicago

Olson made the cut: The Minneapolis independent won Supercuts, prevailing in a review in which it competed against agencies like Cramer-Krasselt, Chicago and Barrie D’Rozario Murphy, Minneapolis. The business was previously…

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