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Royal Canin Turns to McKinney for Branding First work, a digital effort, to break next month

Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag. Historically, the company’s marketing has been modest and…

April 19, 2013, 4:20 PM EDT

Scranton's ABC Affiliate Refuses to Run Dunder Mifflin Ad During the Oscars Once-fictional brand linked to NBC takes its business to Utica

It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot…

February 21, 2013, 5:57 PM EST

Meet the Porsche Final Five Creative review enters its final stages

Five agencies remain in the hunt for Porsche Cars North America's creative account. Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in…

February 13, 2013, 3:43 PM EST

Dunder Mifflin's Super Bowl Spot Wages 'Paper War' Florida man gets $15,000 for creating ad

Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad. The…

January 31, 2013, 10:45 PM EST

Top 10 Commercials of the Week: Nov. 2-9 Brands get cooking, Switzerland kills time, and one agency discovers the holy grail of how to go viral

This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…

November 9, 2012, 8:09 AM EST

Ad of the Day: Whole Foods Market Olson in Minneapolis prepares a homemade holiday dinner for the grocery retailer

Uptight about making that perfect Martha Stewart Thanksgiving dinner? Relax. Imperfection can be as appetizing as those unsprayed apples and papayas at Whole Foods. That's the underlying message in the first…

November 7, 2012, 11:05 AM EST

The Spot: Buying Target's Story The retailer shows off its fall fashions in a romcom film that's fully shoppable

IDEA: Attracted to each other but still seeing other people, online video content and commerce are the bumbling main characters in their own romantic comedy. They've flirted for years, and…

October 9, 2012, 6:15 AM EDT

Animals and Aging Baseball Greats Sing for the Minnesota Lottery Quirky, fun spots from Olson

You know that dream you have after eating too many corn dogs at the ballpark—the one where animal puppets play banjos, washboards and jugs as they sing the praises of…

April 3, 2012, 9:09 AM EDT

Panera Bread Briefs 4 Contenders Final pitches slated for late March

The four shops vying to succeed Mullen as Panera Bread’s lead creative agency vary in size, but they have one thing in common: none are in New York. That’s by design…

February 2, 2012, 5:20 PM EST

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