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Topic: Olson

Publicis Kaplan Thaler Wins Red Lobster Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. Grey, New York, the WPP incumbent on the account since 2010,…

July 8, 2014, 3:12 PM EDT

Northwestern Mutual Picks a New Lead Agency GSD&M succeeds Olson on the business

Northwestern Mutual has found a new lead creative agency. GSD&M landed the assignment after a review, according to sources. The company spent nearly $50 million in media last year, according to…

July 3, 2014, 2:24 PM EDT

What Type of Agency Will Own Social Media Marketing? Bissell's director of marketing dissects the battle among traditional, digital, pr shops

Bissell's director of marketing Theresa Junkunc knows how difficult managing social media work can be, particularly when multiple roster shops compete for the same assignment. That's one reason why Bissell…

May 23, 2014, 6:00 AM EDT

Olson Engage Nabs Sharp Electronics' Social Business Win follows parent agency's win of Sharp's account

Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.  The…

May 14, 2014, 4:00 PM EDT

Olson Wins Bissell's Creative, Media and Digital Business Will replace Cramer-Krasselt, PHD

Bissell has completed its goal of consolidating its business to a single shop: Adweek has learned that it has tapped Olson for its creative, media and digital business.  The assignment was…

May 9, 2014, 3:51 PM EDT

Bissell's Ad Review Enters Its Final Stage Media spending will exceed $30 million this year

Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop. "We're combining creative, media and social…

April 29, 2014, 3:57 PM EDT

Mitchell Caplan Joins Olson as CMO Formerly with McCann, Y&R

Olson, in its bid to become a national player, has added another New York ad executive to top management: Mitchell Caplan, the former chief marketing officer at McCann Erickson and…

November 15, 2013, 12:52 PM EST

Olson Wins Supercuts Was at DDB, Chicago

Olson made the cut: The Minneapolis independent won Supercuts, prevailing in a review in which it competed against agencies like Cramer-Krasselt, Chicago and Barrie D’Rozario Murphy, Minneapolis. The business was previously…

November 12, 2013, 4:27 PM EST

Commerce Bank Goes to Olson Minneapolis shop beats out Richards Group, Rodgers Townsend

Commerce Bank has tapped Olson to handle marketing for its retail, commercial and trust units. The shift came after a review following the bank’s parting of ways with 14-year incumbent Bernstein-Rein,…

November 1, 2013, 2:05 PM EDT

TiVo Gets Sappy With Roamio Campaign Love is in the airwaves

TiVo is getting back in the advertising game, and it's feeling very romantic. After abstaining from running a campaign since 2010, the on-demand brand began in August of this year teasing…

September 13, 2013, 4:56 PM EDT

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