Advertisement

Topic: Old Spice

'Puss in Boots' Does the 1 Trillionth Isaiah Mustafa/Old Spice Parody

'No-pants pants' spot is better

It's been almost 20 months since Old Spice's "The Man Your Man Could Smell Like" commercial first aired (it's nearing 36 million views on YouTube), but the parodies continue—and probably…

Old Spice's Latest Guys Smell Better Than Themselves

W+K debuts new campaign with salty spot

With the Fabio experiment over, Wieden + Kennedy today breaks a brand-new campaign for Old Spice with the theme, "Smell better than yourself." The premise is: You might not be…

Fabio's Post-Old Spice Career: Weatherman in Portland, Ore.?

Sometime during the course of last week's Old Spice duel, Fabio showed up at KOIN-TV in Portland, Ore. (home of Old Spice agency Wieden + Kennedy), and did a weather…

Mustafa Vanquishes Fabio, Remains the Old Spice Guy

After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho…

Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped

Those who were expecting to visit youtube.com/oldspice at noon ET today and see Isaiah Mustafa holding Fabio's flowing-maned head on a stick were disappointed. The duel, it turns out, will…

Isaiah Mustafa Solves NFL Labor Crisis, Accepts Fabio's Challenge to a Duel

As expected, old Old Spice guy Isaiah Mustafa has accepted new Old Spice guy Fabio's challenge to duel on the Internet at noon ET on Tuesday. It's being called "Mano…

Fabio Doing Response Videos for Old Spice, Challenges Mustafa to a Duel

Updated story here: Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped It's becoming clear that Fabio isn't just going to swoop in, shoot a handful of Old Spice ads,…

Meet Your Newest Old Spice Guy: Fabio (Yes, That Fabio)

Isaiah Mustafa probably isn't losing any sleep over this "new Old Spice guy," even if it is literary beefcake and fake-butter pitchman Fabio. The iconic Italian model appears in four…

Google, Wieden, R/GA Each Pick Up a Cyber Grand Prix

Honored for Arcade Fire video, Old Spice responses, social currency system

Google Creative Lab, Wieden + Kennedy, and R/GA each won a Cyber Grand Prix at the 2011 Cannes Lions on Wednesday—for an Arcade Fire video, the Old Spice response campaign…

Brand-New Manly Man Freshens Up Old Spice Campaign

Isaiah Mustafa suddenly has some competition. Copyranter points us to this new Old Spice spot from Wieden + Kennedy, in which a brand-new super-suave, non-Mustafian spokesman treks through a jungle…

Advertisement