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Topic: Old Spice

Fabio Doing Response Videos for Old Spice, Challenges Mustafa to a Duel

Updated story here: Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped It's becoming clear that Fabio isn't just going to swoop in, shoot a handful of Old Spice ads,…

July 25, 2011, 2:02 PM EDT

Meet Your Newest Old Spice Guy: Fabio (Yes, That Fabio)

Isaiah Mustafa probably isn't losing any sleep over this "new Old Spice guy," even if it is literary beefcake and fake-butter pitchman Fabio. The iconic Italian model appears in four…

July 20, 2011, 4:30 PM EDT

Google, Wieden, R/GA Each Pick Up a Cyber Grand Prix Honored for Arcade Fire video, Old Spice responses, social currency system

Google Creative Lab, Wieden + Kennedy, and R/GA each won a Cyber Grand Prix at the 2011 Cannes Lions on Wednesday—for an Arcade Fire video, the Old Spice response campaign…

June 22, 2011, 2:06 PM EDT

Brand-New Manly Man Freshens Up Old Spice Campaign

Isaiah Mustafa suddenly has some competition. Copyranter points us to this new Old Spice spot from Wieden + Kennedy, in which a brand-new super-suave, non-Mustafian spokesman treks through a jungle…

April 20, 2011, 10:32 AM EDT

Behind the scenes of the latest Old Spice ad

Old Spice takes you behind the scenes of "Scent Vacation" (the ad with the mountain-goat harp) in this video, which features cameos by Wieden + Kennedy creatives Eric Kallman and…

March 2, 2011, 2:20 PM EST

Old Spice guy pairs up with Komodo dragon

Isaiah Mustafa returns in this new clip to plug Old Spice's Komodo body wash. Based on the beast's actual behavior and dietary habits, here's what would happen if a Komodo…

February 18, 2011, 9:09 AM EST

Old Spice guy takes you on a scent vacation

Well, here it is—Old Spice's new Isaiah Mustafa spot, which 16-year-old "superfan" Chris Gatewood enjoyed all by himself for the past 24 hours before posting it to his Web site…

February 4, 2011, 4:28 PM EST

16-year-old superfan gets new Old Spice ad

Old Spice has set its "Superfan" plan in motion, officially handing its latest commercial to a single fan—a 16-year-old named Chris Gatewood—to do whatever he wants with before Monday, when…

February 4, 2011, 10:06 AM EST

Poll: Has the Old Spice guy run his course?

Does the Old Spice guy still smell fresh, or has he passed his sell-by date? My colleagues Rebecca and Ellie are excited for Isaiah Mustafa's return. Still, I can't help…

January 27, 2011, 10:39 AM EST

Old Spice guy returns to say he is returning

Isaiah Mustafa, the only Old Spice guy who doesn't need an epic mount in the form of a raven or tiger, has returned in order to announce that he's returning.…

January 26, 2011, 1:07 PM EST

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