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Topic: Old Spice

Old Spice guy takes you on a scent vacation

Well, here it is—Old Spice's new Isaiah Mustafa spot, which 16-year-old "superfan" Chris Gatewood enjoyed all by himself for the past 24 hours before posting it to his Web site…

February 4, 2011, 4:28 PM EST

16-year-old superfan gets new Old Spice ad

Old Spice has set its "Superfan" plan in motion, officially handing its latest commercial to a single fan—a 16-year-old named Chris Gatewood—to do whatever he wants with before Monday, when…

February 4, 2011, 10:06 AM EST

Poll: Has the Old Spice guy run his course?

Does the Old Spice guy still smell fresh, or has he passed his sell-by date? My colleagues Rebecca and Ellie are excited for Isaiah Mustafa's return. Still, I can't help…

January 27, 2011, 10:39 AM EST

Old Spice guy returns to say he is returning

Isaiah Mustafa, the only Old Spice guy who doesn't need an epic mount in the form of a raven or tiger, has returned in order to announce that he's returning.…

January 26, 2011, 1:07 PM EST

Isaiah Mustafa hosting TBS funny-ads show

Think the 30-second spot is dead? Cable channel TBS does not agree, and intends, with more flourish this year, to draw an audience to watch an entire hour of advertising.…

December 16, 2010, 3:08 PM EST

Old Spice parodies getting quite regrettable

We reached the expiration date on Old Spice parodies a while ago. That hasn't stopped them coming and coming and coming. Even venture capitalists are getting in on the act.…

December 16, 2010, 2:19 PM EST

R-rated Old Spice spoof honors Page 3 girls

Old Spice parody turns racy with this effort from Britain's Sun newspaper honoring the 40th anniversary of its Page 3 girls (who've famously graced the tabloid's pages topless since Nov.…

November 11, 2010, 1:19 PM EST

Brut bitch-slaps Old Spice with online game

Old Spice's rivals continue to vent their frustration over the brand's pop-culture-sensation Isaiah Mustafa campaign. First, Axe Canada positioned itself as the deodorant "for men who'd rather be with a…

November 5, 2010, 9:37 AM EDT

Axe calls out Old Spice for its horse fixation

Isaiah Mustafa has already defected to Microsoft, and now Old Spice's humiliation is complete: It's getting made fun of on Canadian billboards. How the mighty have fallen. Via Time Newsfeed.

October 18, 2010, 4:05 PM EDT

Old Spice guy fooling around with Microsoft

It's one thing when someone rips off your commercials. It's quite another when they take the actor and his whole routine as well. Judging by this video, Isaiah Mustafa is…

October 18, 2010, 11:45 AM EDT