Old Spice | Adweek

Topic: Old Spice

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

Greg Jennings Gets Up on Wrong Side of Bed in Latest Old Spice Ad Stuck between business and pleasure

This latest Wieden + Kennedy ad for Old Spice featuring Green Bay Packers wide receiver Greg Jennings—following up on the recent "Film" spot—is like something from the end of Horse…

September 24, 2012, 9:50 AM EDT

Old Spice Throws an Incomplete Pass to Greg Jennings Spot with Green Bay Packers star fails to connect

Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas,…

September 11, 2012, 9:24 AM EDT

Top 10 Commercials of the Week: Aug. 24-31 These spots destroyed property, ran for beer and made muscle music

This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…

August 31, 2012, 10:09 AM EDT

Terry Crews Makes Muscle Music (and You Can, Too) for Old Spice Play around with interactive Vimeo clip

Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music.…

August 28, 2012, 3:46 PM EDT

Ad of the Day: Old Spice Having done weepy, P&G and W+K go for the gold in Olympic comedy

Procter & Gamble and Wieden + Kennedy already crafted the most successfully emotional commercial of this summer's Olympic Games. Now, it's time to bring the funny. For that, the packaged-goods marketer…

July 23, 2012, 12:34 PM EDT

Taco Bell and Old Spice Mix It Up on Twitter A spirited debate over sauce, spices and volcanos

[Note: This item has been updated. We initially thought the fight was abandoned early on, but we mistakenly had @ replies turned off.] Everyone loves it when brands mix it…

July 12, 2012, 11:43 AM EDT

Old Spice's Danger Zone Guy Still Indestructible White-tux man gives off more whiffs of courage

The pretentiously suave mustachioed Old Spice guy in a white tux—who made his debut a while back in a crocodile- and piraña-infested ad for Danger Zone products outside the U.S.—returns…

July 2, 2012, 9:17 AM EDT

Mother's Giant 'Little Marina' Doll Wins One Show installation for Target and Missoni takes top honor

Mother New York took the top honors at 2012's One Show last night, winning "Best of Show" for  "Little Marina," the 25-foot-tall, Missoni-wearing, smartphone-waving doll that the agency created for…

May 11, 2012, 11:38 AM EDT