Topic: Old Spice
It's been almost 20 months since Old Spice's "The Man Your Man Could Smell Like" commercial first aired (it's nearing 36 million views on YouTube), but the parodies continue—and probably…
With the Fabio experiment over, Wieden + Kennedy today breaks a brand-new campaign for Old Spice with the theme, "Smell better than yourself." The premise is: You might not be…
Sometime during the course of last week's Old Spice duel, Fabio showed up at KOIN-TV in Portland, Ore. (home of Old Spice agency Wieden + Kennedy), and did a weather…
After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho…
Those who were expecting to visit youtube.com/oldspice at noon ET today and see Isaiah Mustafa holding Fabio's flowing-maned head on a stick were disappointed. The duel, it turns out, will…
As expected, old Old Spice guy Isaiah Mustafa has accepted new Old Spice guy Fabio's challenge to duel on the Internet at noon ET on Tuesday. It's being called "Mano…
Updated story here: Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped It's becoming clear that Fabio isn't just going to swoop in, shoot a handful of Old Spice ads,…
Isaiah Mustafa probably isn't losing any sleep over this "new Old Spice guy," even if it is literary beefcake and fake-butter pitchman Fabio. The iconic Italian model appears in four…
What’s the first information you consume in the morning? CNN is my home page on my computer, so that’s probably the first thing I take a look at. What do you read…
The success of Wieden + Kennedy’s “The man your man could smell like” campaign for Procter & Gamble’s Old Spice is well-documented: explosive brand sales growth and a slew of…
