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Topic: Old Spice

The World's Buzziest Brands Products we can't stop talking about

NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of…

February 5, 2013, 12:34 AM EST

Old Spice Dances With Wolves in Super Bowl Ad Airing Only in Juneau, Alaska Wolfthorn and Hawkridge scents debut

Grrrrr! Caw! Caw! Caw! Snarling wolves crash a fancy formal party (riding the shoulders of a dapper dude in a tux) and screeching hawks invade a high-stakes poker game (a…

February 1, 2013, 11:56 AM EST

YouTube's 20 Most Watched Ads of 2012 Nike, Pepsi and VW lead the way; Old Spice places most spots overall

Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…

December 13, 2012, 6:36 AM EST

Dikembe Mutombo Defends Earth Against Mayan Prophesy of Annihilation in Old Spice Game 7-foot-2 but just 8-bit

The world can't end fast enough for me, because I'm sick to death of hearing about the Mayan prediction that Dec. 21 will be the last day ever. Can't the…

November 28, 2012, 9:09 AM EST

Top 10 Commercials of the Week: Nov. 9-16 Fenton's return in HD, Red Bull's giant Rube Goldberg machine, and Rhett & Link's dreamy masterpiece

This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…

November 16, 2012, 10:41 AM EST

Greg Jennings Is Going Nowhere in His Latest Old Spice Ad Green Bay Packer intentionally grounded

Old Spice feels more like Skittles in this latest "Believe in your smellf" spot from Wieden + Kennedy for the brand's Champion line. This time, speedy Green Bay Packers wide…

November 15, 2012, 4:04 PM EST

Wieden + Kennedy Seeks Help on Old Spice in Crazy, Epic Job Listing One week, 10 insane social challenges

Wieden + Kennedy's Old Spice campaign is a hallmark for epic weirdness in advertising. So, it stands to reason that you'd have to complete some kind of weird, epic quest…

October 29, 2012, 3:47 PM EDT

W+K Plays for the Big Dough With Velveeta recently added to its roster, is the shop primed to take bite out of Oreo, too?

With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to…

October 23, 2012, 4:49 AM EDT

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

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