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Topic: Old Spice

20 Best-Smelling Old Spice Commercials Ever

From Bruce to Isaiah, the brand's greatest viral hits

Wieden + Kennedy's Old Spice campaign offers an embarrassment of riches. Isaiah Mustafa filmed 186 videos in just three days in July 2010, as part of his personalized "responses" campaign,…

Old Spice Crashes Into Commercials for Other P&G Brands

Terry Crews ambushes Charmin, Bounce

Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews…

Terry Crews' Brain Explodes on Him in Old Spice Spot

Brand will hijack other P&G brands in upcoming spots

Old Spice and Wieden + Kennedy are debuting a new campaign with the theme "Smell is power," and bringing back spokesman Terry Crews to kick things off. In the 15-second…

Isaiah Mustafa Is 'MANta Claus' in Old Spice Holiday Campaign

Vows to buy gifts for all 7 billion humans

Isaiah Mustafa is back in what looks to be a major holiday YouTube campaign from Wieden + Kennedy for Old Spice. The concept is introduced in the first video below,…

This Exists: Bear-Shaped Deodorant Protector From Old Spice

Order yours now (yes, it's a real product)

Looking for gift ideas for that guy in your life who can't seem to protect his deodorant properly? Here's one option, courtesy of Old Spice: the Old Spice Bear Deodorant…

Old Spice Ad Reveals a Biker Trapped in a Fat Man's Body

Second 'Smell better than yourself' spot

Here's the second commercial (following the "Sea Captain" one) in Wieden + Kennedy's new "Smell better than yourself" campaign for Old Spice. It features a chubby guy in a locker…

'Puss in Boots' Does the 1 Trillionth Isaiah Mustafa/Old Spice Parody

'No-pants pants' spot is better

It's been almost 20 months since Old Spice's "The Man Your Man Could Smell Like" commercial first aired (it's nearing 36 million views on YouTube), but the parodies continue—and probably…

Old Spice's Latest Guys Smell Better Than Themselves

W+K debuts new campaign with salty spot

With the Fabio experiment over, Wieden + Kennedy today breaks a brand-new campaign for Old Spice with the theme, "Smell better than yourself." The premise is: You might not be…

Fabio's Post-Old Spice Career: Weatherman in Portland, Ore.?

Sometime during the course of last week's Old Spice duel, Fabio showed up at KOIN-TV in Portland, Ore. (home of Old Spice agency Wieden + Kennedy), and did a weather…

Mustafa Vanquishes Fabio, Remains the Old Spice Guy

After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho…

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