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Topic: Old Spice

Fabio's Post-Old Spice Career: Weatherman in Portland, Ore.?

Sometime during the course of last week's Old Spice duel, Fabio showed up at KOIN-TV in Portland, Ore. (home of Old Spice agency Wieden + Kennedy), and did a weather…

August 1, 2011, 12:28 PM EDT

Mustafa Vanquishes Fabio, Remains the Old Spice Guy

After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho…

July 28, 2011, 3:51 PM EDT

Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped

Those who were expecting to visit youtube.com/oldspice at noon ET today and see Isaiah Mustafa holding Fabio's flowing-maned head on a stick were disappointed. The duel, it turns out, will…

July 26, 2011, 12:23 PM EDT

Isaiah Mustafa Solves NFL Labor Crisis, Accepts Fabio's Challenge to a Duel

As expected, old Old Spice guy Isaiah Mustafa has accepted new Old Spice guy Fabio's challenge to duel on the Internet at noon ET on Tuesday. It's being called "Mano…

July 25, 2011, 5:35 PM EDT

Fabio Doing Response Videos for Old Spice, Challenges Mustafa to a Duel

Updated story here: Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped It's becoming clear that Fabio isn't just going to swoop in, shoot a handful of Old Spice ads,…

July 25, 2011, 2:02 PM EDT

Meet Your Newest Old Spice Guy: Fabio (Yes, That Fabio)

Isaiah Mustafa probably isn't losing any sleep over this "new Old Spice guy," even if it is literary beefcake and fake-butter pitchman Fabio. The iconic Italian model appears in four…

July 20, 2011, 4:30 PM EDT

Google, Wieden, R/GA Each Pick Up a Cyber Grand Prix Honored for Arcade Fire video, Old Spice responses, social currency system

Google Creative Lab, Wieden + Kennedy, and R/GA each won a Cyber Grand Prix at the 2011 Cannes Lions on Wednesday—for an Arcade Fire video, the Old Spice response campaign…

June 22, 2011, 2:06 PM EDT

Brand-New Manly Man Freshens Up Old Spice Campaign

Isaiah Mustafa suddenly has some competition. Copyranter points us to this new Old Spice spot from Wieden + Kennedy, in which a brand-new super-suave, non-Mustafian spokesman treks through a jungle…

April 20, 2011, 10:32 AM EDT

Behind the scenes of the latest Old Spice ad

Old Spice takes you behind the scenes of "Scent Vacation" (the ad with the mountain-goat harp) in this video, which features cameos by Wieden + Kennedy creatives Eric Kallman and…

March 2, 2011, 2:20 PM EST

Old Spice guy pairs up with Komodo dragon

Isaiah Mustafa returns in this new clip to plug Old Spice's Komodo body wash. Based on the beast's actual behavior and dietary habits, here's what would happen if a Komodo…

February 18, 2011, 9:09 AM EST