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Topic: Old Spice

Old Spice Crashes Into Commercials for Other P&G Brands Terry Crews ambushes Charmin, Bounce

Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews…

February 3, 2012, 9:02 AM EST

Terry Crews' Brain Explodes on Him in Old Spice Spot Brand will hijack other P&G brands in upcoming spots

Old Spice and Wieden + Kennedy are debuting a new campaign with the theme "Smell is power," and bringing back spokesman Terry Crews to kick things off. In the 15-second…

January 12, 2012, 10:33 AM EST

Isaiah Mustafa Is 'MANta Claus' in Old Spice Holiday Campaign Vows to buy gifts for all 7 billion humans

Isaiah Mustafa is back in what looks to be a major holiday YouTube campaign from Wieden + Kennedy for Old Spice. The concept is introduced in the first video below,…

December 5, 2011, 5:30 PM EST

This Exists: Bear-Shaped Deodorant Protector From Old Spice Order yours now (yes, it's a real product)

Looking for gift ideas for that guy in your life who can't seem to protect his deodorant properly? Here's one option, courtesy of Old Spice: the Old Spice Bear Deodorant…

November 23, 2011, 1:27 PM EST

Old Spice Ad Reveals a Biker Trapped in a Fat Man's Body Second 'Smell better than yourself' spot

Here's the second commercial (following the "Sea Captain" one) in Wieden + Kennedy's new "Smell better than yourself" campaign for Old Spice. It features a chubby guy in a locker…

November 21, 2011, 2:47 PM EST

'Puss in Boots' Does the 1 Trillionth Isaiah Mustafa/Old Spice Parody 'No-pants pants' spot is better

It's been almost 20 months since Old Spice's "The Man Your Man Could Smell Like" commercial first aired (it's nearing 36 million views on YouTube), but the parodies continue—and probably…

September 26, 2011, 9:07 AM EDT

Old Spice's Latest Guys Smell Better Than Themselves W+K debuts new campaign with salty spot

With the Fabio experiment over, Wieden + Kennedy today breaks a brand-new campaign for Old Spice with the theme, "Smell better than yourself." The premise is: You might not be…

September 8, 2011, 10:50 AM EDT

Fabio's Post-Old Spice Career: Weatherman in Portland, Ore.?

Sometime during the course of last week's Old Spice duel, Fabio showed up at KOIN-TV in Portland, Ore. (home of Old Spice agency Wieden + Kennedy), and did a weather…

August 1, 2011, 12:28 PM EDT

Mustafa Vanquishes Fabio, Remains the Old Spice Guy

After slightly more than 100 videos, this week's Old Spice battle between Isaiah Mustafa and Fabio is over. It got a little ugly at the end, with the competing macho…

July 28, 2011, 3:51 PM EDT

Fabio-Isaiah Mustafa Duel Less Violent Than Old Spice Fans Hoped

Those who were expecting to visit youtube.com/oldspice at noon ET today and see Isaiah Mustafa holding Fabio's flowing-maned head on a stick were disappointed. The duel, it turns out, will…

July 26, 2011, 12:23 PM EDT

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